SWOT Analysis - Emirates

Extract

[...] There can be no more success without communication. The objective today, in this recovery process, is to manage to entice customers and make them want to discover new places thanks to photos, videos, also thanks to the safety and the quality of the products. [...]

[...] Tourism plays a key role in this country. The good reputation of the airline is linked to that of the country, which also enjoys a very good reputation. In tourism, which faces fierce competition all over the world, reputation and branding play a very important role. It has become more difficult to make consumers want to travel to faraway countries, so it is necessary to have an image based on trust and security. Emirates is also a company that has received, over time, numerous awards and distinctions, in particular, with regard to the quality of services, but also for matters of safety. [...]

[...] Threats For Emirates, the main threat remains competition. Indeed, this is revealed in the form of other airlines such as Etihad, Qatar or Turkish Airlines, which gradually know how to meet the demands of their customers by offering more and more comprehensive benefits and services. These airlines are growing rapidly, forcing airlines like Emirates to remain sensitive to changes and new trends to maintain their position in the eyes of travellers. Emirates is also threatened by the largest groups, such as Air France or by all the low-cost companies. [...]

[...] SWOT Analysis – Emirates I. Introduction A. The tourism Sector The tourism sector is one of the most important sectors for the economy, regardless of the country. However, tourism has been impacted by the onset of the health crisis, which has generated millions of euros in losses worldwide for the entire segment. Airlines have also been hit hard by the crisis, as flights have been suspended for a long time, generating drastic drops in turnover. Fortunately, for a few months now, the situation has slowly started to pick up. [...]

[...] The Internet makes it possible to offer, among other things flash sales for certain destinations, offers that are often highly regarded by consumers who are on the lookout for these kinds of opportunities on the Net. A customer strategy cannot be fixed, it must evolve with its customers and, more generally, with consumers. Emirates needs to develop its concept and services so that it does not depend on just one market. Diversification makes it possible not to lose your strategic position but also to gain new customers in new countries. Communication takes a central place in the life of an airline. [...]