Swot, Carlson Wagonlit Travel, Covid-19, My CWT, travel agency, leisure travel, employees, diagnosis, forces, weakness, opportunities, threats, financial situation, management, service, transport, customers, brand image, social media, environment, sectors, accounts, activities, teleworking, business tourism, trends, innovation, Timeshifter, personalized program, market, restrictions, recommendations
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group has become one of the international leaders specializing in the management and organization of business and leisure travel. The Carlson Wagonlit Travel company, also called CWT, is, therefore, a travel agency more specialized in corporate travel as well as meetings and professional events of all kinds. It is also a company of American origin that initially belonged to the hotel group of the same name, Carlson.
The publicly available app called "My CWT" sees more than 800 new registrations per day. This app is rated 4/5 on the Play Store and 4.3/5 on the Apple Store at the start of 2022. The company also has about two transactions per second. The volume of transactions is equivalent to more than 24 billion dollars. The American company also has approximately 15,000 employees in 145 countries and belongs to more than 90 different nationalities. Finally, note that 70% are women and 30% are men. In 2021, the company's turnover amounted to 29.7 billion dollars.
[...] The group has thus been supporting Open Innovation for several years and is trying to institutionalize this innovation and extend it to all areas of activity. Everyone can take advantage of new technologies, both employees and customers. Thus, CWT has developed tools that allow group employees to communicate more easily, regardless of where they are. The number of the company's partners has also grown steadily over the years, and this also allows them to find new profiles and recruit new candidates who perfectly match the mentality of the company. [...]
[...] SWOT analysis Strengths CWT has enjoyed an excellent reputation throughout the world for many years. Its presence in 145 countries gives it a leading position in the segment, and it should also be noted that the group has several areas of activity, allowing it to better stabilize its financial situation over the long term. Indeed, CWT manages business travel between professionals and also offers many solutions for traveler safety. This is much appreciated, especially in the current economic and political context. [...]
[...] In addition, CWT often offers innovations in order to continue to convey a dynamic image to customers, and in the current context, the risks can be numerous and cost the company a lot of money. Finally, business tourism remains a very low-margin sector that requires large investments to develop and maintain a leading position. Indeed, CWT must constantly develop its new tools to be always more accessible and in line with the requirements and demands of customers around the world. During the health crisis, the CWT group was forced to place itself under Chapter 11 protection in order to be able to restructure its debt. [...]
[...] CWT offers an activity that allows companies to develop their networks more easily. For 60% of employees, the prospect of a trip of this type remains very exciting and enables them to get out of their routine, which is important for motivation and their involvement in the company. In addition, it develops better relationships of trust compared to meetings that are done exclusively on the net. In view of today's competition, which is growing in all sectors and increasingly fierce, each company must find a way to attract its own customers and to be always more competitive and efficient than the others. [...]
[...] In 2021, the company's turnover amounted to 29.7 billion dollars. Since the appearance of the health crisis in the world, society and, more generally, the business travel sector has been greatly penalized. In 2019, the turnover of the sector was 29.9 billion euros. It dropped drastically to 8.9 billion in 2020 to only rise painfully to less than 15 billion in 2021. Forecasts estimate that the turnover for 2022 should approach 18 billion euros. Most companies, when they can, try to favor teleworking and videoconferencing rather than physical travel. [...]
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