case study, Walt Disney Corporation, Disney, Disney characters, Disney movies, Mickey Mouse, Silly Symphonies Cartoon Features, Experimental Prototype Community of Tomorrow, EPCOT, theme parks, animation
The statement below by CEO of Walt Disney Corporation explains precisely the message and goal of Disney, and how it has been so successful over the past century. Walt Disney is a legend, a name that is now synonymous with an empire. The World Disney is one of fun, imagination, and games, a world that has become the epitome of childhood fantasies. Disney and its memorable characters have transformed the entertainment industry into a multibillion dollar enterprise that is found in all wakes of life. Disney has become the picture of childhood frivolity and happiness. Through the pictures of Disney characters on plastic cups, t-shirts, toys, videos, pillows, Disney seems to have put its stamp on everything.
[...] He was born on December in Chicago Illinois, to his father, Elias Disney, an Irish-Canadian, and his mother, Flora Call Disney, who was of German-American descent. Walt had a very early interest in drawing, and art.[2] When he was seven years old, he sold small sketches and drawings to nearby neighbors. Instead of doing his school work Walt doodled pictures of animals, and nature. Walt attended McKinley High School in Chicago. He divided his attention between drawing and photography, and contributing to the school paper. [...]
[...] Throughout animation's early history, it was Disney's invention that set the standard that others struggled to match. And quite often, Disney's great genius, his spark of creativity, was built upon the work of others.[6] This demonstrates to us that Disney was not egotistical in that he would only implement his own ideas. He valued the inputs of others and was willing to take outside ideas and use them to improve his own. On December Snow White and the Seven Dwarfs, became the first full-length animated musical feature, premiered at the Carthay Theater in Los Angeles. [...]
[...] The movies all have a basic underlying idea of good prevailing over evil and this is a happy message that appeals to all people. Works Cited Bryman, Alan (1999). The Disneyization of Society. The Sociological Review 47 25–47. doi: 10.1111 /1467-954X.00161. DisneyDreamer.com. Updated April http://www.disneydreamer.com.> April Lessig, Lawrence. "Free Culture". http://www.authorama.com/free-culture-4.html. [...]
[...] Well, we're convinced we must start with the public need. And the need is not just for curing the old ills of old cities. We think the need is for starting from scratch on virgin land and building a community that will become a prototype for the future.[11] Although this may sound like an idealist creating some sort of utopia, this image demonstrates Disney's ambition as well as his creativity. He has big dreams and follows through with them, and although they may seem unrealistic or too good to be true, they are still a good example of Disney “pushing the envelope.” Disney's success comes from the optimistic and far reaching vision of Walt Disney, as he dared to bring his dreams to reality. [...]
[...] At night he attended the Academy of Fine Arts, to better his drawing abilities. He pioneered the fields of animation, and found new ways to teach them. Mickey Mouse, probably the most famous character produced by Walt Disney, made his screen debut in Steamboat Willie, the world's first synchronized sound cartoon, which premiered at the Colony Theater in New York on November Walt's drive to perfect the art of animation was endless. Technicolor was introduced to animation during the production of his . [...]
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