Pestel analysis Emirates, Emirates Airlines, Dubai, economic factors, legal factors, aeroplane
Emirates Airlines is a Dubai-based airline, 100% owned by Dubai Investment Corporation. Emirates is the largest airline in the Middle East, with more than 3,600 flights per week. This airline is considered the first airline in the world and started its operations with only two planes. They provide customers with the latest and most efficient aeroplane comfort zone. Emirates has been successful thanks to its strong marketing strategy, which is why Emirates is the only airline to have experienced a much smaller economic decline in recent years. Emirates has expanded its business and currently flies to more than 155 destinations in more than 80 countries around the world. They are committed to consistently providing quality service and becoming the best airline in the world.
[...] Conclusion and Strategic Recommendations A. Strategic conclusion 1. Pricing strategy Emirates follows a low-cost pricing strategy to add value to its customers and gain a competitive advantage over its competitors. Compared to other airlines, the company sells cheap tickets to customers and offers direct flights to many destinations. This is due to the group's high financial standing and its revenue of $ 109.3 billion in 2019. This Emirates strategy will help the airline outperform its competitors and become a leader in the aviation industry. [...]
[...] Expansion, again with a high cash position, is a realistic opportunity for Emirates. The company also retains the ability to outperform the competition with in- flight mobile phone services, text messaging and in-flight Internet access. Some of them have been tested and marketed on Emirates flights and there has been positive feedback from the passengers. This opportunity should be considered quickly, as many other competitors such as Ryanair are implementing these extended services and Emirates is expected to use its strong cash position to equip its aircraft fleet for all of these services. [...]
[...] This is their long-term strategic goal. This strategy helps to add considerable value to the airlines' external stakeholders as customers Differentiation strategy We find that Emirates has been able to implement uniqueness in its services, which can make them unique in front of customers. It is the first airline in the world to use web-based virtual reality technology to launch a 3D seat model. The core capabilities of airlines in technology and investment make this possible Innovation strategy According to Emirates strategic analysis, innovation is one of the core capabilities of Emirates, as it has innovated in various areas. [...]
[...] PESTEL Analysis of Emirates A. Political The political factors which can affect the profitability or the chances of survival of a company are diverse. Political risks range from sudden changes in the existing political system to civil unrest to important decisions made by the government. In the case of a possible multinational enterprise, this may also include the occurrence/influence of political factors which affect not only the host country but also any countries which include business operations or may engage in trade. [...]
[...] It is, therefore, the organization's responsibility to identify these strengths and adjust accordingly. A strategic analysis tool known as PESTEL is the most useful analytical tool used to analyze the impact of external forces. The PESTEL analysis involves six forces: political, economic, social, technological, environmental and legal that affect business operations. To educate the company about current and upcoming external issues, marketers use this strategy. PESTEL analysis is vital in the airline business as in any other endeavour. Emirates is an airline that operates in many countries. [...]
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