PESTEL Analysis - Carlson Wagonlit Travel

Extract

[...] There was a decrease of for 2008 and for 2009 for domestic travel in the sector. For CWT, this translated into a global transaction count of 51.25 million in 2009, down from 2008. But the firm must take into account today the specificity of the period we are going through. It is an unprecedented context, marked by the seal of uncertainty, of which the coronavirus is the cause. There has been a shutdown in the economy, a trend towards telecommuting, the cancellation of several business meetings due to the lockdown. [...]

[...] ICT brings opportunities but also opens up loopholes that can be exploited by hackers. CWT was the subject of a ransomware-type cyberattack at the end of July last year, which can be clumsily translated into French as "ransomware." The company had to pay hackers $ 4.5 million to recover its data. Finally, it should be noted that CWT is also developing digital marketing. The TMC has understood that this is an opportunity to be seized as the current period requires confinement and restriction of movement. [...]

[...] Niklas Andréen, Executive VP and Chief Traveler Experience Officer at CWT, says the most part of business travel is breaking out of the daily grind. Sources: https://www.voyages-d-affaires.com/voyageurs-affaires-enthousiastes-etude-cwt-20191011.html https://www.courrierinternational.com/article/tendance-le-bleisure-ou-lart-de-combiner-loisirs-et-voyage-daffaires https://blog.expensya.com/voyages-daffaires%E2%80%AF-les-principales-tendances-en-2021/ Conclusion and strategic recommendations In the light of the preceding developments, one can note, in the strategy of CWT several main lines, in particular, as regards the technological and environmental aspects. On the other hand, the political, economic, social and legal are the weak links even if for these criteria, Carlson Wagonlit Travel does not have, strictly speaking, the levers of power. [...]

[...] She must continue to do what she does best: master and control the unpredictable. [...]

[...] Oil, an energy resource, is a strategic issue. As a result, its price depends on the wishes of its producers, organized within the OPEC (Organization of Petroleum Exporting Countries), which control the sector, as well as certain lobbies. And the price of kerosene depends on the cost of airline tickets. Hence the importance of conducting information monitoring in order to be able to develop a winning strategy. Sources: https://www.tourhebdo.com/actualites/distribution/b-mabille-cwt-quotla-france-est-un-marche-de-grands-comptes-qui-migrent-vite-vers-le-onlinequot-447719.PHP https://www.tourmag.com/CWT-le-terrorisme-n-est-pas-la-1ere-preoccupation-des-voyageurs-affaires_a89932.html https://www.voyages-d-affaires.com/stabilite-prix-2020-global-travel-forecast-20190731.html https://www.forbes.fr/business/les-5-tendances-a-suivre-pour-des-voyages-daffaires-eco-responsables/ https://www.lefigaro.fr/societes/2014/09/26/20005-20140926ARTFIG00115-terrorisme-comment-les-entreprises-protegent-leurs-cadres-en-voyage-d-affaires.phpEconomical Economical In the "economic" realm, CWT's business is sensitive to currency volatility as well as the global recession. [...]