MoMa Museum of Modern Art, French visitor, marketing, French visitors, recommandations, Louvre Museum, advantages, publications, reproductions, Tate Moderne, London, Centre Georges-Pompidou
At the end of 2019, MoMA received about 3 million visitors each year, half of whom came from outside the United States . Even if it is difficult to obtain figures on the number of French visitors today, there is no doubt that their appetite for art makes them prime targets for visiting MoMA in the more or less long-term. This gamble must, of course, be seen in the perspective of a return to normal following the pandemic crisis, which has considerably reduced international activity and movements. Despite the influx of tourists into the metropolis, however, MoMA is finding it difficult to stand up to other renowned international rivals such as the Louvre Museum, with whom comparison may be difficult.
[...] The MoMA of New York and the French visitors At the end of 2019, MoMA received about 3 million visitors each year, half of whom came from outside the United States. Even if it is difficult to obtain figures on the number of French visitors today, there is no doubt that their appetite for art makes them prime targets for visiting MoMA in the more or less long-term. This gamble must, of course, be seen in the perspective of a return to normal following the pandemic crisis, which has considerably reduced international activity and movements. [...]
[...] Despite their competition, it is also possible to expand this list by pooling works that are considered universal and belong to the universal heritage. Another important premise for a museum is that interactivity is the order of the day, especially for young audiences and children, as most are digital natives. Having more interactive tools that are accessible to all, such as a simple and educational program on the room where it is located, can enrich the museum visit. This would involve colleges, institutes and universities in the region to approach whenever there is a new interesting exhibition or workshop. [...]
[...] In addition, it also includes access to bookstores, which offer a variety of publications and reproductions, and a design shop that offers items related to modern and contemporary art and design. Its library contains exciting material for beginners and also for experts wanting to develop their knowledge of contemporary art. Proposed Enhancements The reception of French visitors could also be enhanced by further developing the use of French by the staff. It would also be necessary to set up decorations and environments that would make the museum more familiar. For example, merchandising could focus on the settings that inspired the paintings of Van Gogh or Manet. [...]
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