Marketing mix - The tourism

Angela L.

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Marketing mix - The tourism

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Themes

Marketing, tourism marketing, marketing mix, tourism industry, tourist product, tourism sector, pricing of the tourism

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Abstract

Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a tourist who comes to visit a new place.
The travel and tourism industry is still one of the largest companies in world trade, and its importance is widely recognised. The tourism industry is one of the largest sectors to generate foreign currency today. Tourism is an industry that operates on a massively large scale: it encompasses activities ranging from the smallest beachfront hotel to airlines, multinational hotel chains and large international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry.

Tourism
Marketing mix of the tourism
1. Product
2. Price
3. Point of sale
4. Promotion
In addition to the four categories of the tourism marketing mix
1. Staff and people
2. The process
3. Physical evidence

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[...] But infrastructure, transport, communications are important for the development of the tourist centre. The main distribution decision the tourism marketing manager makes is about the channel of choice and the channel members. The uniqueness of the tourism industry is the predominant position of intermediaries. The two main functions performed by the distribution system in tourism marketing are: • Expanding the number of points of sale, or access outside of the location where services are performed or provided, facilitate the purchase of services in advance. [...]

[...] The promotion helps to maximise the length of stay, and the frequency of visits, by offering new tourism products in the same country to areas that have remained unexploited or partially exploited. The different dimensions of tourism promotion are as follows: 1. Advertising Advertising provides important information to current and potential tourists. Its coverage is wide. The advertising aims to educate the public about the trip offers available at a resort and its attractions in order to influence their business decisions. Intangibility can be compensated for with the help of visual exposure to scenes and events. [...]

[...] • Promotional Price - This involves selling one product for free along with another product for the purpose of promoting the free product. Customers are incentivised to use the free product, which increases sales. Another important aspect of tourism marketing is price. Today, many people avoid travelling for financial reasons. And that's where tourism marketing comes in to save the day. Today, many applications have been developed which allow a person who books a hotel or a means of transport (plane or train) to obtain discounts. [...]

[...] The road signs indicating directions, road maps, information about the rules and regulations of the tourist place and the sign regarding public services such as toilets, telephone booths are also part of the physical evidence. Printed matters such as brochures also plays an important role in the development of tourism. As a product, tourism is intangible. It is necessary to completely describe the product, which is done by providing an elaborate brochure, which shows how the different elements of the programs are carefully planned to include all the information necessary to make a vacation. Establishes the expectation of value, image and status of the product, which must be matched when the product is delivered. [...]

[...] As a new method of direct communication with consumers, direct marketing involves the distribution of products, information and promotional benefits to target customers through interactive communication in a way that allows evaluating their reaction. It is characterised by a high degree of precision in targeting, obtaining a direct and rapid response from the customer, but also by an easy and rapid measurement of the effects of the marketing activity. Different distribution strategies can be chosen for tourism marketing. Tourism as a product is distributed as a journey. [...]

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