SWOT Analysis - Airbnb

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SWOT Analysis - Airbnb

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Airbnb SWOT Analysis, SWOT Analysis, airbnb, ecommerce, couchsurfing, hotel, hostel, night accommodation, Booking.com, 9flats.com, Brian Chesky, Joe Gebbia Nathan Blecharczyk

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Abstract

The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental of accommodation without owning a single hotel, guesthouse or even room. Airbnb does this by connecting accommodation suppliers, for example guesthouse owners, to those people who are desiring to rent such accommodation and takes a 3 percent commission on the rental transaction. Airbnb is an online business with 7 million accommodation listings accessible by anyone with an internet connection.

Introduction
1. Airbnb
2. The hotel industry
SWOT Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

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Extract

[...] SWOT Analysis - Airbnb I. Introduction A. Airbnb Airbnb has humble origins. In 2008 the three co-founders of Airbnb, Brian Chesky, Joe Gebbia and Nathan Blecharczyk who lived in San Francisco decided to make some extra money from the rental of air mattresses they put up in their living room by advertising them online. Airbnb grew explosively to include the listing of extra rooms, houses, condos, boats and even castles. Airbnb's core services include booking, verification, payment, feedback, property insurance, 24-hour customer service, and travel guides. [...]

[...] The same applies for country specific economic up and down swings. This worldwide presence gives Airbnb access to many different markets, each with their own unique business opportunities. A diverse and expanding product range ensures that consumers are never bored. Airbnb appeals to many consumers as the app allows consumers to sort accommodations according to many filters such as type, price range, location, number of rooms, facilities etcetera. The company has also expanded to providing free handcrafted activities that apply to the areas to which the listing belongs. [...]

[...] Two competitors of Airbnb, amongst others, are Tripping.com and HomeToGo. Tripping.com has over 8 million accommodation listings that are mainly for long-term rental and HomeToGo has more than 15 million listings and makes use of smart filtering to simplify the booking process. These two competitors may pose as a threat to Airbnb if they expand their businesses to reproduce and include Airbnb's functioning and unique features. Airbnb must strive to protect its unique business operations that make it a favourite rental platform for many travellers. [...]

[...] Airbnb Newsroom. Online at: https://news.airbnb.com/a-message-from-co-founder-and- ceo-brian-chesky/ J. Steyn. Property Law: Is hosting your property on Airbnb legal? De Klerk & Van Gend Attorneys. Online at: https://dkvg.co.za/property-law-airbnb-is- hosting-your-property-on-airbnb-legal/ P. Bodkin Explainer: The new rules on Airbnb hosting come into effect today – here's what you need to know. Journal Media Ltd. [...]

[...] With approximately 150 million users of the company, Airbnb will be able to effectively advertise any new start-ups to a very large audience. Making use of trendy and wanderlust advertisements could stimulate emotions in consumers to inspire them to book a vacation using Airbnb accommodation. Airbnb can expand its advertisements onto a social media platform such as Instagram to target young and easily inspirable individuals. World events such as sports world cups and championships give Airbnb great opportunities to achieve high revenues due to increased tourists needing accommodation in the country in which the event is happening. [...]

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