SWOT Analysis - Zoom

Extract

[...] SWOT Analysis - Zoom I. Introduction A. Zoom Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago, the company has very quickly become one of the leading references in digital communication. The company is headquartered in California. Its main shareholders are investment funds, such as The Vanguard or Morgan Stanley Investment Management. [...]

[...] Schoolchildren, companies, high school students, students, family members or friends, many have needed to resort to digital alternatives because of the confinements and isolation imposed by the various governments. The number of Zoom users has increased twentyfold in just a few weeks. Individuals wishing to maintain a bond with members of their family or friends during this difficult period of social isolation have also opted for Zoom, in particular, because of its free service. B. Market Data Zoom's market capitalisation recorded very significant fluctuations during the year 2020. At the end of August 2020, it reached 92 billion dollars. [...]

[...] For now, however, there are many restrictions and millions of users continue to use Zoom on a daily basis. With the Zoom platform having worked tirelessly to resolve security breach issues encountered during the spring of 2020, user confidence appears to have been restored. For all these reasons, the company that was only a few months ago a unicorn called Zoom has managed to become fully credible in the market and establish itself as one of the leaders in virtual communication services. [...]

[...] The FBI, for example, recommended in April 2020 to avoid using Zoom's services due to insufficient security of personal data provided. Zoom Bombing, System Security Fault During the spring of 2020, Zoom was the subject of numerous attacks (known as Zoom Bombing) aimed at disrupting its service. Intruders pirated video sessions by distributing racist, sexist or pornographic content. These hacks damaged the confidence of some users in the service and degraded the quality of service offered to customers. These flaws in the security of online meetings were taken into account, and Zoom claimed a few weeks later that it had implemented numerous corrective measures to prevent these attacks from recurring. [...]

[...] This won over many schools with limited budgets. Financial strength Thanks to its explosion in the number of users and its worldwide success, the group now represents a major financial power, allowing it to invest comfortable sums, particularly in securing its data, for example. Stock market valuation The company's valuation is expected to reach $100 billion by early 2021, which is one of the largest market caps in the industry. Strong brand growth (Morning Consult) Morning consult carried out a ranking of brand growth for the year 2020. [...]