SWOT analysis Microsoft, American multinational, computer company, Bill Gates, Paul Allen, manufacturers of operating systems, video games, software, phones, tablets, computers
Microsoft is an American multinational computer company that was founded in 1975 by Bill Gates and Paul Allen. The American brand is among one of the largest manufacturers of operating systems, video games, software, phones, tablets, computers, and more.
Microsoft is the creator of several products, including Microsoft Windows, Microsoft Office, Microsoft Servers, Skype, Xbox, Microsoft visual studio, etc. The brand offers a fairly diverse range of products. Microsoft is evolving alongside big brands like Apple, Amazon and Google. To make a difference, Microsoft's slogan is 'to give each individual and each organization the means to achieve their ambitions'.
[...] Size and Market Share Among large companies globally, Microsoft was ranked 4th in 2018. Indeed, the company held 750.6 billion USD as its market value. Also, among the large companies providing cloud service, Microsoft remains the leader. Other companies such as Oracle, AWS, Google, and IBM can't match the dominance of Microsoft in this market. Global Presence Microsoft is present in approximately 190 countries around the world. This strong presence allows the company to reach several people and, therefore, increase its market share. [...]
[...] In 2018, in the list of the best browsers in the world, Microsoft was not even considered. Low acquisition The company has made several acquisitions such as LinkExchange, WebTV and others, which have proved unsuccessful for Microsoft. High price While a system like Linux is free, the right question is how Microsoft makes money. It is, therefore, obvious, and normal that the brand's products are expensive given their quality, but it could also be fatal for the company, as exceedingly high prices can negatively influence consumer behaviour. [...]
[...] Piracy This includes cybercrimes, all of this poses a serious threat to Microsoft. Microsoft software theft and piracy create bad publicity for the brand. III. Conclusion and Recommendations Having finished this work, we can say that Microsoft is a company that has convinced the world and its public with its good-quality products. It has revolutionized the field of computing on several occasions. However, its field of activity is so competitive that the company is forced to maintain the trend to stay on top of the industry leaders. [...]
[...] To reach this level, Microsoft's customers are loyal. Strong Market Capitalisation The latter is equivalent to 776 billion USD. Among the world's high-tech companies, Microsoft is one of them. In 2018, in the ‘PriceWaterhouseCopper' report, Microsoft was ranked among the top 10 large global companies. Strong brand reputation In 2018, Inter-brand ranked Microsoft in 4th position as a highly regarded brand in the digital industry in which it operates. Easy to use software Microsoft's products are suitable for customers even if they do not have enough digital knowledge. [...]
[...] SWOT analysis gives Microsoft managers a broader and more detailed view of their strengths, weaknesses, opportunities, and threats. From the internal and external analysis, the leaders of the Microsoft company will have 4 strategies at their disposal. The best of them will be the one that focuses on its strengths and eliminates its weaknesses. It will also have to take advantage and exploit all the available opportunities that will present themselves to society while deflecting threats. - The Strengths - Opportunities strategy encourages the use of the internal strengths of the American brand to take advantage of opportunities. [...]
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