SWOT Analysis - IBM

Extract

[...] Hence, products hinting at technology and luxury, for example, were dropped from the list of needs. The reason is that there has been inflation, and consumers have prioritized meeting essential needs. The most important thing, at this point, is to find out how the competition has adapted to this pandemic. Indeed, it will be necessary to determine if Microsoft is doing well, if Dell is not as affected as IBM, etc. So, if possible, the brand will need to find out what their opponents are doing to fight the effects of the Covid-19 pandemic. [...]

[...] Opportunities Become a consultant IBM has always tried to get into various services. Thus, becoming a consultant in the fields of IT, telecommunications and technology could be a real opportunity for IBM. Considering the good reputation of the company, it will not struggle to evolve, especially in the long term. Expansion IBM may continue to invest in the acquisition and partnership, as they have enabled the company to gain several market shares in the past. The brand could, therefore, continue to invest in this direction to have possible expansions. [...]

[...] Another factor is the diversification of company activities. IBM is a great brand, and it must be able to use its expertise in other areas or segments, even if these are not in its chosen field of expertise. If other segments are promising, it will be necessary to figure out they can take advantage of this to increase its portfolio. The recession, like the Covid-19 pandemic, is a reality that must not only teach companies, but also encourage them to take the necessary measures to enable them to guard against the negative effects of this kind of crisis in the future. [...]

[...] Also, as its history indicates, IBM knows how to take advantage of opportunities such as the merger between the Computing Scale Company and the Tabulating Machine Company in 1911, which resulted in the creation of the current IBM. However, as we have discussed, society has weaknesses and threats that will need to be addressed to ensure its survival. First, it is about the competition within the industry. IBM is competing against Microsoft, Dell, Amazon and many other big brands. The only way to make a substantial difference against these tough opponents is to be strong at innovation. However, the latter requires constant investment and research for the brand to present new products and services to its audience. [...]

[...] SWOT Analysis – IBM I. Introduction A. IBM IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale Company and the Tabulating Machine Company. Initially, the company was called Computing Tabulating Recording Company, or CTR in the acronym. In 1924, the CTR became International Business Machines Corporation (IBM). Since then, the American multinational has evolved and made a name for itself in its field with its slogan, ‘Let's build a smarter planet'. [...]