SWOT Analysis - Google

Extract

[...] Alternative Human Resources Policy Google has opted for an unconventional human resources policy. The premises of the company are fun, with many areas reserved for leisure, relaxation and entertainment. The company relies on these informal moments to contribute to company cohesion, creativity and the involvement of its employees. Continuous Innovations Google never rests on its laurels, despite a leadership position, and continues to incorporate innovations into its portfolio of services. This ability to innovate and reinvent oneself is part of the company's DNA and strongly contributes to its success. [...]

[...] This financial strength allows it to afford the companies it wants to expand its product portfolio, buy out certain competitors, and offer additional services. Inventiveness/Strategy Google has demonstrated, since its creation in 1998, a great capacity to invent its own business model, and an excellent strategy. Its founders, like its current CEO, are very good visionaries who skilfully navigate a very changing world, in perpetual evolution, where the contours of the market are constantly changing. Actions in Favour of the Environment Google understood early on the need to be pro-environmental, and to say it loud and clear. [...]

[...] Its financial strength, strategic skill, investment decisions and adaptability seem to protect the American giant from the impact of the COVID19 pandemic and the temporary difficulties encountered by many companies. The perpetual renewal of search algorithms (SEO for Search Engine Optimization) encourages all players to stay alert, to reinvent themselves, to constantly adapt to Google, which skilfully leads the dance centrally. Google seems to have a boulevard in front of it in terms of turnover, profitability, positioning vis-à-vis its competitors. The legal difficulties encountered by the company do not seem to affect the juggernaut too strongly, which still enjoys a very good brand image and shows great resilience. [...]

[...] In Australia, Google was recently nearly banned by the government. These threats could multiply or become widespread, which would be an immense scourge for the information giant. Changes in Legislation Changes in laws or regulations, particularly with regard to the storage of personal data, could have a major impact on Google in the months or years to come. Google is well aware of this risk and threat, and its legal and strategic intelligence department is working hard to predict and anticipate these developments as best as possible so as to control their impacts as best as possible. [...]

[...] SWOT Analysis - Google I. Introduction A. Google Google is an American company created in 1998 and specializing in the high- tech industry, the means of communication, in particular with its Internet search engine ‘Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by Larry Page and Sergey Brin. Since 2015, Google has been the main subsidiary of the juggernaut Alphabet group, listed on the stock exchange in the United States. [...]