Samsung as a Silicon Valley Company

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Samsung as a Silicon Valley Company

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Samsung, Silicon Valley, Samsung electronics, mobile phone, electronics, IoT Internet of Things, corporate strategy, smartphones, SSIC Samsung Strategy Innovation Center, Xiaomi, Huawei

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Abstract

Samsung is facing a challenging period that can redefine the company's history. As a leader in the consumer electronics market, Samsung has enjoyed massive success for several decades. However, recent developments in the tech and electronics industry have been characterized by the emergence of Chinese companies that are radically changing the market. The collective influence of the new competitors is challenging Samsung's grasp of the market and requires the company to reshape its corporate strategy to align with the current industry dynamics and stay ahead of the competitors.

What is the key problem or challenge for Samsung presented in this case?
What has been Samsung's corporate-level strategy?
What is Samsung's business-level strategy in Silicon Valley? What strategic threats is Samsung facing?
Should Samsung integrate its operations in Seoul and Silicon Valley?
Conclusion

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[...] Samsung as a Silicon Valley Company. HKUST Business School. Samsung Newsroom. (2017). [Innovation feature Part Samsung changing for the future. Samsung Global Newsroom - All the latest news, key facts and inspiring stories about Samsung Electronics. https://news.samsung.com/global/innovation-feature-part-1-samsung-changing-for-the-future Tula, S. T., Ofodile, O. C., Okoye, C. C., Nifise, A. O. A., & Odeyemi, O. (2024). Entrepreneurial ecosystems in the USA: A comparative review with European models. International Journal of Management & Entrepreneurship Research, 6(2), 451-466. [...]

[...] Conclusion Samsung is dealing with an existential crisis, the main challenge arising from intense competition from rising Chinese competitors such as Huawei, Xiaomi, and Oppo. The company's corporate-level strategy has transformed from a fast-follower approach to an ambitious objective of being a disruptive innovator. The Silicon Valley business-level strategy primarily focuses on leveraging the region's rich innovation ecosystem to drive disruptive innovations and establish new markets for the corporation. Going forward, Samsung should integrate its operations in Seoul and Silicon Valley to streamline the business and innovative transformations. References Choi, J. N., & Ho, M. (2019). [...]

[...] Using this method, Samsung rapidly grew its market share in electronics and mobile phones, eventually becoming the global leader in these domains. The chaebol structure and culture, with its vertical integration, hierarchical decision-making, and internal emphasis, were excellent for this fast-follower technique. However, the rise of nimble Chinese competitors and disruptive Silicon Valley technologies has rendered this strategy increasingly ineffective. The company is moving toward investing in innovative solutions by tapping the large pool of talented human capital in Silicon Valley. 3. What is Samsung's business-level strategy in Silicon Valley? What strategic threats is Samsung facing? [...]

[...] Should Samsung integrate its operations in Seoul and Silicon Valley? Yes or no? Why or why not? What advice would you give to Samsung's leadership to facilitate its future growth and competitiveness? Please be specific and include details from the case. Samsung should integrate its operations in Seoul and Silicon Valley to the greatest extent possible. The case study reveals the power struggle and tension between these two tech centers, with executives in the headquarters engaging in a tug-of-war (Choi & Ho p. [...]

[...] In specific, Samsung has pursued three major components in Silicon Valley. First, it has established a research and development presence through the Samsung Strategy Innovation Centre (SSIC) with the aim of tapping into local talent and ideas. The SSIC aims to develop and accelerate disruptive technologies through open innovation and acquisitions (Samsung Newsroom, 2017). Second, through mergers and acquisitions, Samsung is actively acquiring promising startups and technologies to build the corporation's capacity to dictate market changes. Part of the company's strategy is giving its Silicon Valley subsidiaries more control over strategic planning and decision-making processes. [...]

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