Samsung, business report, UK market, UK mobile phone industry, Apple, PESTLE analysis, Korean group, Porter Five forces, Samsung Galaxy series, marketing mix, strategy recommendations, segmentation
This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In 2017, the Digital Culture Media and Sport (DCMS) sector accounted for 14.6
% of the UK economy. More precisely the Digital Sector accounted for 7.1% and has known an increase of 7.6% between 2016 and 2017.
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