PESTEL Analysis - Zoom

Extract

[...] PESTEL Analysis - Zoom I. Introduction A. Zoom Zoom is an American company specialising in telecommunications, mainly offering conference calls, videos, online messaging services and even online group meetings. Its head office is located in California. Its main shareholders are investment funds such as The Vanguard or Morgan Stanley Investment Management. The company was founded in 2011 and began operating in 2013. The company has grown rapidly and filed for public listing in March 2019. Zoom experienced an explosion in user numbers in the spring of 2020 when tens of millions of new users joined the platform due to lockdowns imposed following the COVID19 crisis. [...]

[...] We can also think that the unemployment rate influences Zoom. In the event of a sharp rise in the unemployment rate, we can anticipate a drop in demand for Zoom, as users will have less need for virtual meetings, chat platforms and video conversations. C. Social - Cultural The social and cultural social elements which have an influence on Zoom are, in particular, the division of work between work onsite and teleworking consumer habits. In the spring, millions of users have become accustomed to holding video meetings or conferences, or ‘Aperitif-Visio' type sharing moments during the first confinements of 2020. [...]

[...] In terms of technology, it may be, for example, new major discoveries, major technological developments (for example, the development of the technological equipment of populations. Ecological factors concern, for example, laws or agreements relating to the climate (the Paris agreements, for example), voluntary or non-voluntary recycling, the development of renewable energies, etc. Finally, the legal impacts that may affect companies may, in particular, be new standards, new laws on safety or labour law, all changes in the regulatory and legislative framework. II. PESTEL Analysis - Zoom A. [...]

[...] This very rapid development of what was still called the Zoom unicorn was accompanied by flaws in its system of security and protection of its users, whether in the quality of their video conversations or their personal data. Most of these failures seem to have been corrected, with Zoom learning very quickly from its mistakes and quickly implementing corrective solutions. In most countries, the strict containment measures decided in spring 2020 have given way to lighter containment or less drastic restrictions. Almost everywhere, however, employees are still encouraged favouring teleworking as much as possible. The year 2021 will undoubtedly still be strongly marked by restrictions, social distancing, at least partial teleworking. [...]

[...] Which will undoubtedly be different from ‘life before'. It, therefore, seems obvious that virtual communication solutions will continue, even if their use is probably less intensive than in spring 2020. In any case, Zoom seems to have a bright future if it manages to further improve the security of its customers and the quality of the services provided by its platform. Bibliography and references Zoom sees its turnover quadruple thanks to the explosion of teleworking (siecledigital.fr) Zoom sees sales jump 367% demand does not weakenZDNet Zoom – Video communication solution for businesses (cbi-technologies.com) Zoom, an announced failure that became a success on the stock market Echo Zoom: When a cosmetic communication strategy becomes erratic The Communicant blog (leblogducommunicant2-0.com) Unified communication: Zoom, or the triumph of the freemium model (lemagit.fr). [...]