Marketing Mix - Samsung

Extract

[...] Marketing Mix- Samsung Introduction Presentation of Samsung Samsung was created in 1938 by Byung Chull Lee. We cannot talk about the electronic and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the company launched itself in the electronic field to the extent of becoming one of the leading companies of its industry in the world. [...]

[...] This allows the products of Samsung to be put among others. The clients will have to make a choice between all the products, based on the quality, the brand's reputation and the prices fixed. Therefore, the client will determine which brand will be sold. That aside, Samsung has its own distribution points where clients can find only Samsung products. The benefit of such points is that clients will not have time to see other products from the competitors. Therefore, the company must have different categories of products so that the clients could be amazed and enjoy the moment. [...]

[...] People are always ready to pay any amount of money for a Samsung product. Samsung is present with a good reputation in many countries and that has been possible only through the quality (design, performance, consistency, etc.) of its products, made possible through the innovation. But it is very important to mention that with the actual trend, it is a little bit hard for a company to exclusively rely on innovation. Samsung is obliged to put in the market different models or types of products so that the customers will have a broad range to choose from. [...]

[...] Plus, the Point of sale is where Samsung's products are sold. We usually call those places boutiques, stores and shops. It can also be called the market place. Finally, there is the Promotion strategy. In this case, the brand will promote its products so that they can be known by the public. This is what we call publicity. Marketing mix of Samsung Product If Samsung is very well known by all today, it is all about the quality of its products. [...]

[...] One of the pricing strategies used by Samsung is the skimming price strategy. In this strategy, the company places the products' prices very high to the benefit of few customers only. So, the brand will kind of sacrifice the general sales and enjoy the high-priced sales. Although the company sells to a limited number of customers, based on the fact that the prices are high, the company gains a lot in a very short time. So, this strategy applies only to the first clients that will adopt a product. [...]