Marketing Mix - Nokia

Extract

[...] Marketing mix of Nokia A. Product To ensure its existence, and its long-term development, a business must meet a specific need or provide service to a given clientele. Without the products in the marketing mix, we won't be talking about price or advertising, let alone point of sale. For Nokia, the brand offers a variety of products to its audience. Indeed, Nokia offers several series of phones across the world. With the variety of its cell phones, Nokia is able to meet different customer needs, different categories of people depending on possibilities (means), and even age. [...]

[...] The advantage of this mode of advertising is that Nokia will not have to fund anything. Also, if it is a trusted person friend, brother, or acquaintance) who tells you about the product, the informed person is more likely to accept or test the product. So the likelihood of a person buying or testing a product is high if they are told through a testimonial from someone else. Nokia also organises ceremonies and shows in villages and urban centres to inform the public about the manufacture or existence of a new product. [...]

[...] Another factor of Nokia products is the quality. The mere mention of the name Nokia hints at endurance and peerless design. The latter allows customers to have a choice when shopping. These elements have allowed Nokia to build a name for itself and gain a reputation around the world. Indeed, this had enabled the company to gain approximately 35% of the market share within the industry. Since its takeover by the Finnish brand HMD, Nokia, for whom the place in the cellular field was indisputable in the past, has been trying to adapt to the new trend of Smart Phones. [...]

[...] These allow the company to market its products and services almost anywhere in the world. The advantage is that the cost is sometimes reduced to publish a new product on a Facebook page, for example. There is even the possibility of converting Internet users into customers just with social media. Another possibility would be to appeal to football or basketball stars or celebrities in general. By putting them in the spotlight, they will inspire their fans to use the company's products. [...]

[...] The marketing mix is ​​talking about 4 Ps in English. These are Product, Price, Place (point of sale) and Promotion (promotion or advertising). Each policy has its role that it plays in market research. Product policy: This concern innovation and product quality. Indeed, it alludes to the endurance of a product, its reliability, its design, etc. It will be necessary to determine what will be sold and specify the need that will be satisfied. Price policy: This policy aims to make prices affordable and accessible. [...]