SWOT Analysis - Apple

Extract

[...] Forces To guard against threats in its business environment, this SWOT analysis identifies Apple's key strengths The most notable organisational strengths are as follows: Product Portfolio • Apple has a broad portfolio of products and services including iPhone, iPad, Mac, Apple Watch, AirPods, Apple TV, HomePod • Extensive portfolio of consumer and business software applications including iOS, macOS, watchOS and tvOS, iCloud, Apple Pay • Wide range of other accessories, services and support offerings • Applications and digital content are available through various online platforms such as the iTunes Store, App Store, Mac App Store, TV App Store, Book Store and Apple Music Leadership position and strong brand image • Apple is one of the most valued and strongest brands in the world • SWOT analysis has identified profitable new products that the company can introduce, thanks to its strong brand image • Leading technology company in the world in terms of revenues generated • The second-largest manufacturer of smartphones behind Samsung. [...]

[...] SWOT Analysis - Apple I. Introduction A. [...]

[...] The SWOT Analysis • Current success is attributed to its ability to capitalise on its strengths, overcome weaknesses, counter threats and exploit opportunities • Apple's SWOT analysis provides insight into the company's actions to maximise growth, based on these strengths and opportunities • This SWOT analysis highlights the most important issues that Apple must address, the most notable threat is its competition • Practical value to investors, company executives and managers providing a clear understanding of the dynamics of both the internal and external strategic factors • Helps investors assess the value of Apple's business • Outlines Apples most significant strengths which it can use to improve overall financial position and performance • Highlights weaknesses and threats that should be addressed through innovative strategies • Identifies key opportunities that shape the company's strategic direction II. SWOT Analysis A. [...]

[...] Limited distribution network • A strict exclusivity policy tends to create a limited distribution network • Apple's SWOT analysis shows that such an exclusive strategy controls the distribution of products, but limits the scope of the company's market Incompatibility • A key issue for Apple is that its products are incompatible with third- party accessories and software • Buying a product from Apple means you are entering the Apple world and you must continue with Apple only, which greatly influences consumer decision-making. [...]

[...] Opportunities Here are the most significant opportunities, identified in the SWOT analysis, of Apple's business environment which can be exploited to influence the strategic direction of the business organisation Expanding the distribution network • Apple has the opportunity to expand its distribution network • The SWOT analysis highlights the need for the company to change this distribution strategy • An expanded distribution network will help the company to reach more customers in the global market Technological Advances • Technological progress is always an opportunity • Apple is the ideal brand to take advantage of this opportunity • Expect even more advanced MacBook, iPhone, iPad and Apple Watch Growing market • GDP growth in developing countries increases the consumption of brands such as Apple • Growing companies need a broader market base • The market base is slowly being built through the expansion of territory for Apple Creation of new product lines • Apple's current product lines are very successful • Further innovations will enable Apple to introduce new product lines, as it has done with the Apple Watch • Developing new product lines can support the company's growth IA (Artificial Intelligence) and IoT (Internet of Things) • Emerging technology areas such as 5G, AI and IoT 5G to AI and IoT have brought many opportunities for technology brands • Apple is working on autonomous driving technology so we hope to see the release of an iCar in the near future • If Apple enters one of these areas on a larger scale, it could prove very profitable for the brand • The Apple SWOT analysis indicates that the company has great opportunities for growth despite aggressive competition D. [...]