Environment, Puma SE, sustainability, legal, PESTEL analysis, Germany, Porter's five forces, supplier power, turnover, raw materials, shoe market, Puma France SAS, purchasing power, NITRO, innovation, regulations, foam, Converse all-star, obligations, Covid-19 pandemic, quality, Nike, customer experience, Adidas, marketing strategies, workforce, international brand, market share, competitive rivalry, Reebok, SWOT analysis, strength, specialization, distribution, quality control, social responsibility, partnerships, opportunities, e-commerce, athletes, weaknesses, threats, changing consumer behavior, counterfeiting, cyberattacks, environmental regulations, brand reputation, customer loyalty, market saturation, risks, financial performance, business continuity, supply chain disruption, ethical concerns, inclusion, data protection, intellectual property, copyright, legal disputes, employee wellbeing, Geox
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria."
This brand certainly manufactures sporting goods but its greatest strength lies in the manufacture of its shoes and the company has several subsidiaries in 120 countries internationally.
And more precisely in France; indeed, Puma France SAS is a subsidiary of PUMA; based in Illkirch-Graffenstaden, near Strasbourg, France.
So, in order to see how PUMA France is performing on the French market; we are going to establish 3 types of analysis on the Puma France shoe brand in order to see how this German company manages to sell these shoes on French soil:
the analyzes we will carry out:
• PESTEL analysis
• Analysis door five fierce
• The SWOT analysis
[...] Indeed, respect for the environment is a very important motto at PUMA, especially in France. For example, the Company has set up a system to reduce its paper consumption for shoe boxes by 65% and the packaging materials will be sustainable by the year 2015. This will also reduce water; of energy to the level of the production process. And again, to be more successful; PUMA France SAS is committed to creating products in sustainable materials by 2025. Legal PUMA France SAS is a successful foreign shoe brand but to sell on French territory; the brand must respect certain obligations and regulations put in place by the French government. [...]
[...] It posted a turnover of 213,339,709 euros in 2019 on the French market just with the sale of these shoes. And again in 2020, it achieved a turnover of Euro213,105,600.00. The balance sheet total increased by 3.31% between 2019 and 2020. But the Covid pandemic has impacted the shoe brand's growth. Indeed, following the Covid pandemic and the health restrictions put in place by the PUMA France government, several of these stores and these shoe production factories have been closed. [...]
[...] The nitro is an innovation because it is a foam that is infused with nitrogen gas and this allows a race with less effort. This compound makes the shoes extremely light and responsive, allowing the runner to use less energy, run comfortably and help them achieve their goals. This PUMA running range allowed PUMA France SAS to make considerable sales on the French market, especially after the lifting of the confinement; many athletes wanted to return to service and therefore PUMA Running was the best choice for jogging or marathon enthusiasts. [...]
[...] In conclusion, customers have a strong power that can influence the Puma brand. Threat of Substitution Substitution in the footwear market is very common, especially in the French market. Puma France SAS is certainly a great shoe brand and is one of the best-selling brands in France. But puma faces very formidable competitors like NIKE and ADIDAS, not to mention other shoe brands are entering French soil like the Vans; Sneaker or Converse all-star. And as the novelty attracts many people, Puma France SAS must be careful. [...]
[...] https://www.sportstrategies.com/societe/puma-france-sas/ Forbes France. (2017). Comment Puma a bondi pour rattraper ses concurrents. https://www.forbes.fr/business/comment-puma-a-bondi-pour-rtrap-ses concurrents/#:~:text=Il%20y%20a%20quelques%20ann%C3%A9es,Plus% 20now. Businesscoot. (2021). Puma SE. https://www.businesscoot.com/fr/entreprise/puma#:~:text=Puma%20France%20is%20a%20subsidiary,fran%C3%A7ais%20Kering%20until%202018 [HYPERLINK: https://www.businesscoot.com/fr/entreprise/puma]. Économie.gouv.fr. (2016). Étiquetage des chaussures. https://www.economie.gouv.fr/dgccrf/Publications/Vie-pratique/Fiches-pratiques/Etiquetage-des-chaussures Réglementation commerce de détail chaussures. [...]
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