Porter's Five Forces - Garmin

Angela L.

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Porter's Five Forces - Garmin

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Themes

Porter's 5 forces, Garmin, Gary Busell, Min H. Kao, GPS, geolocation systems, US military, geolocation tools, GPS box, navigation systems, connected watch market, Nike, Amazon, Apple, Samsung, Huawei, economic, Garmin policy

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Abstract
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Abstract

Garmin was created in 1989 by Gary Busell and Min H. Kao to offer a new generation of GPS. When it was created, the firm sold geolocation systems to the US military. The firm has since developed and diversified its activities by offering geolocation tools for the general public, such as a GPS box for hiking enthusiasts.
Garmin has since taken a leadership position in the design and manufacture of navigation systems for the disciplines of boating, aviation and the automotive industry. According to the brand's official website, its strategic development model consists of following a vertical development model to master all the stages of the creation of the products offered by Garmin. This can be seen with the alliance between Garmin and Aircell in 1999 and the acquisition of UPS Aviation Technologies in 2003.

Introduction
1. Garmin
2. Market Data
3. Porters 5 Forces
Porter's 5 Forces of Garmin
1. Threat of new entrants
2. Threat of substitute products
3. Bargaining power of clients
4. Bargaining power of suppliers
5. Intra-sector competition
6. Synthesis
Conclusion and strategic recommendations

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Extract

[...] This is the reason why we can advise the brand to continue its work of strategic diversification to provide models for delivery people, truck drivers and firefighters. It is also advisable to emphazise the added value of the connected watch, for example, an update of the traffic situation in collaboration with the company Waze. Bibliography and References What if Sony became the master of the GPS chipset world? in Nakan. ch. https://bit.ly/3dKg5oQ Garmin-owned navigation unit exposed thousands of boat owners' data in Techcrunch. [...]

[...] It is also possible to find models specially designed for children or for women. This range is completed with a set of ad hoc applications to guide users according to their personal goals. This is particularly the case with Garmin Connect, which allows the administration of personal data resulting from the user's physical activities. This application also allows you to set new personal goals to be achieved as a sports coach would. It is possible to load maps corresponding to the selected sports activities. [...]

[...] - Watch OS: This is an operating system offered by Apple for devices of this brand. - Tizen: This is the operating system designed by manufacturer Samsung in conjunction with Linux. Like Wear OS, this operating system can be paired with devices running the Android operating system. In this market, Garmin sets itself apart with the ability to provide its own Garmin Express operating system for branded products. It is, therefore, not in a position of dependence on software designers. [...]

[...] Garmin's offering is by comparison much richer and more varied in the uses available. Tactix: Watch equipped with a GPS with a Topoactive map capable of generating routes. D2: GPS watch with ‘avionics' functions Instinct Solar-powered GPS watch meeting military standards. Marq: Motorsport watch models with car circuits and tachometer layouts. Quatix Model: for water sports enthusiasts (yachting) with the option of sail assist Approach Watch: designed for golf enthusiasts with preloaded courses and advanced data. Forerunner: Waterproof smartwatches for running and triathlon. [...]

[...] It is in fact possible for third parties to acquire information on the consumption habits of users of wearable devices. Smartwatches are not recommended for people who need to work anonymously, such as the military or members of the secret service. One of the reasons why customers would avoid the brand is the risk of a cyber-attack, such as the one suffered by the Garmin brand in July 2020. Another department of the company was hacked during the summer of 2018, which had the effect of putting the personal details of more than 200,000 of its customers online. [...]

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