PESTEL Analysis - Polar

Extract

[...] The data measured 2.5 million training sessions million nights of sleep and 6 million activity measurements. The study showed that while the restrictions were in place the Finns managed to stay active and in fact increased their overall level of activity, these activities shifted to more outdoor training. The company continually conducts studies related to the use of Polar technology, these studies are available in white papers which can be downloaded from the website, for example Cycling Performance - FTP (functional threshold power) is the main parameter, FTP measure average power maintained by a cyclist for 60 minutes and split into power zones. [...]

[...] They also need to pay particular attending to their labelling and instructions issued with each device. The company needs to ensure that it is compliant with local working-hour and compensation laws for all of its staff in both the retail and manufacturing divisions. Smart bracelets have revolutionised the way companies can collect our personal data, while this technology is very useful and convenient we also run the risk of losing control of our privacy. Polar and its competitors need to ensure that they have adequate privacy protection mechanisms embedded in these devices to prevent hackers from being able to access and steal our information. [...]

[...] Presentation of PESTEL Analysis A Pestel analysis provides a detailed report on the Political, Economic, Social, Technological and Legal factors within the macro-environment which will have an impact on how Polar Electro conducts its day-to-day business. The report can help to identify particular challenges and opportunities which the company needs to take into account when making strategic decisions and formulating their long-term business plans. II. PESTEL Analysis - Polar Electro A. Political Between 1998 and 2001, the United States and the European Union collaborated to develop a self-regulating policy called Safe Harbour. [...]

[...] Polar own their factories and choose suppliers who are in close proximity to minimise transportation. The supply chain is carefully managed while taking environmental aspects into account when making material and supplier selection. They are continually developing processes to reduce waste and scraps, ensure that products manufactured are safe for both people and the environment. Recycling of their products is handled by approved companies and communities. To encourage recycling in the EU, consumers can return old products to repair centres or selected retailers. [...]

[...] These collaborations have helped to improve the overall Polar consumer experience. Polar has selected a string of sports ambassadors around the globe who represent various sports across the spectrum. These athletes help the company to collect data and feedback which enables them to stay on the leading edge of wearable monitoring trends and demands. B. Industry and Market Data Polar is one of many companies around the world offering wearable fitness devices, its main competitors being companies such as Apple, Garmin and Fitbit. [...]