PESTEL Analysis - Lafuma

Extract

[...] Presentation of PESTEL Analysis The PESTEL analysis is a critical tool that almost all businesses use around the world. In fact, it is a strategic management tool that assists businesses in making better decisions that lead to profitability. Companies constantly gather information about their surroundings. A company's business is usually influenced by six important factors. The acronym PESTEL stands for political, economic, social, technological, ecological, and legal analysis. PESTEL Analysis LAFUMA Political -Armed Conflict: France being where the country is based, has an impact on the company. [...]

[...] PESTEL Analysis - Lafuma Introduction Presentation of LAFUMA Lafuma is a pioneer in the field of outdoor sports equipment. Since 1930, it has designed and manufactured sports and leisure equipment in France. Over time, the company has evolved. In fact, metal frame backpacks were introduced by the company in 1936. The company began manufacturing camping furniture in 1954. After 30 years, Lafuma declared bankruptcy and was taken over by Philippe Joffard, grandson of one of the company's founders. The following year, the company began producing sleeping bags and camping tents. [...]

[...] - Migration: In general, a country can have a negative attitude toward migration. Therefore, depending on the country where the brand is operating, this may have an effect on Lafuma's ability to bring in international leaders and managers to manage operations in the country. This is a factor to check before engaging in any activity in a country. -Education levels: When education levels in a country are high, particularly in the Lafuma sector. Lafuma can use it to increase its presence. The company must always consider that that social factor. [...]

[...] This has put pressure on Lafuma's marketing department to satisfy its suppliers by promoting a diverse range of products. It has increased the Lafuma's operating costs. -Intellectual property rights and patent protection: The brand must secure its IPR and other intellectual property rights. Nowadays, when there are safeguards for IPR, more players are likely to invest in R&D of the company. Lafuma should focus on that aspect. -Lowering production costs: New technology is rapidly reducing production and servicing costs in the Consumer Cyclical sector. [...]

[...] However, it is important to note that the organization still has work to do in order to be ranked as the leader of its industry. To do so, it will need to continually invest in research and development in order to innovate. Lafuma must also pay special attention to environmental protection because it is a concept that is gaining importance globally, in all areas. [...]