PESTEL Analysis - Garmin

Extract

[...] Once you have paired your device, you can log your dives and analyse your dive data. You can also share your experience with the diving community when you log the data and you can explore more than 2,700 dive sites from around the world that have been loaded by other users. You can then also review and rate these dive sites and load useful information such as weather conditions for other users. For automotive, marine and aviation enthusiasts Garmin offers a range of devices which are either worn by participants or used on the relevant craft. [...]

[...] For the marine sector, Garmin offer equipment such as chart plotters, radars, antennas and sensors. There are wearable as well as handheld devices and enable Marinas to share their experiences through the ActiveCaptain Community which currently has 17,839 Marinas. The automotive department offers devices which can be used in cars, motorcycles, semi-trucks and RVs for day-to-day driving, motorsport and off- road activities. E. Ecological and Environmental The Science and Technology Industry has one of the largest impacts on the global environment today, this is due to the nature of its products, the manufacturing process and lifecycle of the products. [...]

[...] Political Garmin Ltd. offers Scientific and Technical Instruments, the company operates in many countries across the globe and is subjected to the relevant environmental and political systems in each of these countries. In order to protect itself, the company needs to be aware of the political stability in each country and whether there is a risk of military invasion or unrest in the country. Bureaucracy and corruption are two major political factors which can highly influence how a company operates. [...]

[...] The company subscribes to the WEEE (Waste Electrical and Electronic Equipment) directive in relation to the recycling of their products. Garmin products are manufactured within the permissible levels prescribed by RoHS (Restriction of Hazardous Substances) and support the objectives of the REACH regulations (Registrations, Evaluation, Authorisation and Restriction of Chemicals. These regulations ensure the protection of the environment and human health by identifying the intrinsic properties of chemical substances used in the production of electronic equipment. As additional information becomes available globally, these levels can change and the company reserves the right to change its products to ensure their continued compliance. [...]

[...] The wearable maps offer information like preloaded golf courses, round-trip routing which generates routes that will bring you back to your starting point, resort ski maps, points of interest nearby and trail data to enhance your experience in your given activity. For golf enthusiasts, there are products available to help you improve your overall game such as launch monitor which helps you to better analyse your swing. Distance measurement devices using lasers and GPS to determine where you are in relation to the green and other course objects. These devices can be worn on your wrist, attached to your golf cart or carried in your hand. [...]