Fenway Park Sponsorship

Extract

[...] Further complaints were stated about the vast, brightly lit boards being distractions and making it more difficult for someone to get around the concourse. This weak connection of the sponsor's branding could have had a significant negative impact on the potential promotional effect of the deal. A future sponsorship contract should be set up to build an atmosphere for the best viewer experience through appropriate sign placement, size, and aesthetic integration. In conclusion, the sponsorships of Fenway Park have some critical cases to help boost the influence of brand partnerships. [...]

[...] Nevertheless, imperfect sponsorships, like the Citgo's and Eversource Energy deals, depict the consequence of comprehensive assessments on their branding alignment and the experiences fans can get from them. Yet, through applying an analytical approach, future sponsorship deals stand a chance to bring an unbreakable value to the team and its fans. Bibliography Cattaneo, Andrea. "The football stadium." In Research Handbook on the Law of Professional Football Clubs, pp. 217-235. Edward Elgar Publishing, 2023. Dees, Windy, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard James Mullin, Stephen Hardy, and William Anthony Sutton. Sports marketing. [...]

[...] Constantly during the tour, I observed and analyzed various sponsorship options while considering the places around the famous stadium. This report aims to present a thorough appraisal of sponsorship at Fenway Park by identifying successful strategies that integrate brands into the fan experience and pointing out areas where brand sponsorship can be further optimized to fully utilize the history and the fan dedication of the Red Sox fans. A General Analysis of Sponsorships at Fenway Park Fenway Park, the 100-year-old venue with incredible charm and unwavering devotion from the fans, makes it an exclusive and valuable property for businesses to present themselves. [...]

[...] Dunkin' Donuts and Budweiser have been sponsoring Fenway Park and the Boston Red Sox for years. Research has indicated that these partnerships affect the brands hugely, with 78% for Dunkin' and 72% for Budweiser, respectively, with sales exceeding 100,000 units per season at the stadium. Ineffective Sponsorships While the central part of the sponsorship initiatives at Fenway Park proved successful, the tour also pointed a few fellas out of the right ones. The Citgo sponsorship, highlighted by the company's logo on the team's jersey, was met with opposition from fans who thought it needed to reflect the team's brand and values correctly. [...]

[...] Human Kinetics, 2022. Jozsa Jr., Frank P., and Frank P. Jozsa. "Boston Red Sox." American League Franchises: Team Performances Inspire Business Success (2016): 9-15. Krell, D., 2024. The Fenway Effect. U of Nebraska Press. McCue, Andy. Stumbling Around the Bases: The American League's Mismanagement in the Expansion Eras. U of Nebraska Press, 2022. [...]