The Internet is a valuable medium for business tourism for disseminating information regarding the various offers available, either in the public or private sector. The online user can, via the internet, compare the features of different travel packages, and even book/pay online for these services without ever leaving the comfort of his home. Given its growing demand, tourism stakeholders often find themselves at a loss: what is a quality service, what are the real needs of users, their priorities, their behavior?
Through this study, we will initially explore the travel and tourism market, then we will consider the role of Internet in France, and finally we discuss the impact e-tourism has had on the tourism market. The explosive growth of e-commerce is remarkable considering how recent a phenomenon it is. In France, the big agency networks have extended their presence online from 1995 with companies such as Havas, Carlson, etc.
Internet as a new mode of distribution has become very important for the consumer market; the concept of e-tourism was primarily conceived for business travel. One of the main objectives of e-tourism is to build a strong reputation and expand its customer base through alliances with major directories and search engines.
Tags: Internet, business tourism, public or private sector, growing demand, e-commerce, agency networks, Havas, Carlson
[...] E-tourism has established itself as a new distribution method and was able to prove itself by its contribution to enhancing quality in services offered, but also on the volume of sales.Indeed, in addition to informing the client of the numerous offers present, the Internet allows him to compare and customize his holiday and book online. This guarantees time savings, and enables suppliers to realize significant financial gains for the professional agencies (removal of commercial space, intermediaries, etc) which will affect the cost of the trip. [...]
[...] Internet as a new mode of distribution has become very important for the consumer market; the concept of e-tourism was primarily conceived for business travel. One of the main objectives of e-tourism is to build a strong reputation and expand its customer base through alliances with major directories and search engines. The major tourism players have established operations online to sustain themselves in the race for high value-added service. This reflects two major developments in e-tourism, i.e., an evolution of products and changing consumer behavior. [...]
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