Marketing strategies of IBM Global Service India

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Marketing strategies of IBM Global Service India

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Abstract

IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No. 1 telecom company, to manage its data centers and develop new billing, sales, and data-warehousing systems. But it's not just about trading high-priced jobs for low-priced ones; Indian operations also help win U.S. business. The IBM Global service India's India presence was a factor in its ability to win a $500 million piece of $7.5 billion in IT contracts that General Motors let. It's seductive to compare the growth in Indian Global Services head count and the U.S. reduction for the economists. But think all economic experts believe India as an emerging market. The present study has been carried out with the objectives of studying the marketing strategies currently adopted by IBM global services India private limited and to critically analyze the marketing strategy in this highly competitive Indian scenario and also its competitive product portfolio. The study has been carried out using both the primary as well as the secondary sources of information. I don't hesitate to conclude that maintaining high quality standards, innovative approach, highly skilled labor forces, etc. are the key factors which make this organization a huge success rate, among other competitors in the Indian market.

Introduction
1. Pre and post liberalization story
2. IBM's Global business services
3. IBM India's milestones
Objective of the study
Research methodology
1. Research design
2. Nature of data
3. Sampling technique
4. Justification for the topic
Literature review
1. Software industry in India
2. Marketing strategy of IBM global in India
Data analysis
Conclusion and implications
References
Appendix

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[...] To study the marketing strategies currently adopted by IBM global services India private limited To critically analyze the marketing strategy in this highly competitive Indian scenario and also its competitive product portfolio. RESEARCH METHODOLOGY: A Research Methodology defines the purpose of the research, how it proceeds, how to measure progress and what constitute success with respect to the objectives determined for carrying out the research study. The appropriate research design formulated is detailed below. Exploratory research: this kind of research has the primary objective of development of insights into the problem. [...]

[...] REFERENCES BOOKS Marketing Management, Keller Marketing Management, Gambhir & Prasad Marketing Management, Sellins JOURNALS ICFAI University Press Journals On Marketing AAAI Journals On Marketing MAGAZINES Business India Indian Business & Economy How to Build Strategy, Walkins INTERNET www.google.com APPENDIX QUESTIONNAIRE This survey is being carried out to gather information about the marketing strategies of IBM Global India. The information is being used by management students for academic purpose only 1. Since how long you are associated with IT industry In India? [...]

[...] There are a number of different ways of answering that question, but the most common gives four answers: Horizontal integration Vertical integration Diversification Intensification A more detailed schemes uses the categories: Prospector Analyzer Defender Reactor The objective of many marketing strategies in the last 10 years has been building the customer's commitment to a brand or a dealer. This has taken three forms: CREATING CUSTOMER SATISFACTION - Delivering superior quality products and services (Gale and Chapman). BUILDING BRAND EQUITY The sum - the sum of the intangible assets of a brand. [...]

[...] MARKETING STRATEGY OF IBM GLOBAL IN INDIA Effective marketing requires a strategy based on comprehensive and accurate information. As a marketing professional, one needs to know the target audience, the industry, and the competitors. Marketing through channels can be a highly profitable strategy for the business. A marketing channel strategy helps one use channels efficiently by clarifying his goals and illustrating how the product will get to market. The IBM TotalStorage strategy addresses some of the most pressing needs currently facing Chief Information Officers (CIOs) and IT managers. [...]

[...] employed Analytical tools Justification for the topic CHAPTER-5 LITERATURE REVIEW Software industry in India Marketing strategy of IBM global in India Three stage strategy IBM's marketing strategy in India CHAPTER-6 DATA ANALYSIS CHAPTER-7 CONCLUSION & IMPLICATIONS CHAPTER-8 REFERENCES CHAPTER-9 APPENDIX Questionnaire INTRODUCTION Governments around the world. Companies that span the globe. Industries that dig deep into the earth's surface. Enterprises that launch into space. We've covered all that turf, and uncovered some remarkable results along the way. One measure of the trust we've earned is our record of successful consulting engagements with 74 percent of the Fortune Global 100, and 45 percent of the Fortune Global 500. [...]

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