Advertising is both art and science. The science of advertising is the analytical part that we have been looking at this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent thinking because the process is to distill lots of information into the core advertising strategy. What is it that makes adds sparkle and live up to a well-planned and implemented advertising campaign? It's the ‘ah' factor: that brilliantly simple, but inspired creative edge. In Advertising the world is flat. Agencies are structured on a linear basis. Campaigns are created in linear formats. There are all kinds of rails and fences and obstacles to keep creative thinking linear. Advertising is a big business and ranks among the top industries in the world. The growth of the top advertising industry in any country is in direct relation, its creative senses and talents if the advertising professionals.
[...] This project tells us the importance of Creativity in Advertising as creativity demands abundance. The foundation of creativity is in individual, and so the techniques and methods discussed in this project are just mere tools to enhance and liberate one's creative skills. So don't confuse the menu with meal It is observed that too many people are leading their lives lie they're driving their cars with brakes this projects will enable you to know how your foot is taken off that brake pedal. [...]
[...] WHAT CREATIVITY MEANS IN ADVERTISING I once read a quote somewhere that said, "We do not separate advertising from life." Creativity is a very subjective term. Who can really say what is creative, for we all have different opinions on what we individually think is creative. Some people believe creativity is an engrained concept that you are born with it. Other people believe it is a talent that can be learned and taught. I personally believe it is a little of both. [...]
[...] Although creativity in advertising is an important factor, one must remember to not be creative just for creative sake. The creativity must also be effective. Successful creative strategies result from pinpointing an idea, a nuance, an insight, or a nugget of information gleaned from research or sometime from an intuitive understanding or quickness of human nature. The true role of the strategy is to make that intuitive leap which defines the relationship between the brand and its user. HOW CREATIVITY IS DIFFERENT FROM INNOVATION Creativity versus Innovation As this is an advertising study on the subject of “Creativity” it is only right there should be some advertising efforts to create greater understanding on behalf of the subject “Creativity” itself. [...]
[...] Often it is the third, fifth or tenth right answer that is what we need to solve a problem in an innovative way. "That's not logical" - Logic is an important creative thinking tool when you are searching for ideas, however, excessive logical thinking can short circuit your creative process. Following the rules - You often have to break out of pattern to discover another. Being practical - Practical people know how to get into an open frame of mind, listen to their imagination and build on the ideas they find there. [...]
[...] Learn to live with this fear, by making a fool of you deliberately but staying in control. Put yourself in a ridiculous position by making an abstruse suggestion, and exaggerate it to the point where you have to laugh at yourself. By doing so you can achieve a degree of inner freedom that allows you to leave familiar paths behind and let your imagination run free. Develop Your Sense Of Humor Humor is the healthy way of creating a ‘distance' between one's self and the problem, a way of standing back and looking at a problem with perspective!! [...]
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