Waffle factory – Current approach to foreign markets

Extract

[...] Various flavors may be added to the lunch waffle by adding some unique flavor to French regions such as olives or waffle Raisin in the south of France, or waffles with goat cheese for other regions Price Since the Waffle Factory is primarily for young people, the offer prices cannot be too high. It has to therefore retain the same price, i.e.: Waffle meal or lunch Waffle Sweet Waffles 2.50 and Formula Lunch or Waffle + Soft drink Promotion The company achieves its communication mainly through direct sales and fairs. [...]

[...] The French market The Waffle Factory is considered a mode of fast food. The criteria for fast food is that the waiting time has to be short and prices should be low . In France there are many fast food restaurants. The various fast food restaurants in France We find various fast food chains in France which attract more and more people. Some of the fast food chains are: McDonalds KFC Quick Jackson Burger Then there are sandwiches and pastries, which are found across the city. [...]

[...] A typical menu at the Waffle Factory contains the "Liege Waffle", which is a lunch waffle coupled with a drink or a sweet waffle with a drink, which is a real takeaway. The waffles are seasoned with various herbs from Provence that can be served as a treat at lunch or dinner. The lunch or dinner waffles come in various varieties: Rustic Shepherdess 3 Cheeses and Oriental Some of the different types of waffles are: Sweet Waffles, Liege waffles, the Waffines, the Elk, the Brussels waffle and the Sand waffles. [...]

[...] It allows immigrants from around the world to discover the country. Following this massive immigration, many cultures have blended. We can see this mixture with the diversity of religions in France today. According to a survey conducted in 2006-2007, by the CSA institute, there were 51% Catholics belonging to no religion Muslims Protestants Jewish and 10% who were undecided. In addition, France is a country that has an intellectual wealth. During the years, it has had great artists, painters, architects and musicians who have made the greatest works of today. [...]

[...] Price: Lunch or dinner Waffles are priced at 3.50 Sweet Waffles are available at 2.50 Lunch or Formula Waffles+ Soft Drink at 4.00 Place: The Waffle Factory had sales orders of 450 to 500,000 in the first year of its launch in Belgium. The outlets are located in areas with very strong dating atmosphere like shopping malls, city centers, and tourist sites. In Belgium, the market competition is fierce for the waffle factory. Their main competitor is Golden Waffles. Promotion: The communication budget is set at of the total revenue excluding taxes. [...]