In this essay the different viewpoints of two online magazines: www.millionaire.bg (MILLIONAIRE – The Portal of Luxury) and www.lux-mag.com (LUX Luxury Lifestyle Magazine) will be discussed. They both concentrate on the luxury lifestyle.
However, the first magazine describes primarily the life of the millionaires and the expensive pleasures they can afford. Unlike www.millionaire.bg, www.lux-mag.com tells stories about luxury lifestyles without defining whether it's about the upper middle class or the upper class.
[...] Millionaire magazine has an article on the same topic but with different point of view: Most Hi-Tech Yachts” (http://www.millionaire.bg/article.jsf?flashCategoryId=3&articleId=1812 Unlike Lux Magazine, Millionaire Magazine puts the stress on the price of the yachts and their uniqueness. The article contains the names of the most expensive hi-tech yachts like Octopus (current value: $ 000), Rising Sun, Maltese Falcon, Gigayacht (current value: $ 000), Eclipse, and Annaliesse (can be rented for $ per week), and their owners: Paul Alan, Roman Abramovich, etc. [...]
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