The role of street marketing in advertising

Extract

[...] Conclusion To summarize, street marketing is a part of the world that exists outside the advertising involving media. Combining street marketing with a radio campaign, television display or print, as a mode of communication makes sense. It is now an added dimension "undercover" in the mix of marketing. This means that communication to consumers outside the traditional channels allocated to advertising can be targeted. The street marketing operations are also an ideal complement to advertising campaigns. In fact it provides a greater proximity with consumers and also better targeting. [...]

[...] Street Marketing The media world has now realized that there is a glut of advertising and that consumers no longer pay attention to the messages presented to them through this mode of communication. The street marketing techniques involve using innovative promotional tools that come out of the ordinary and at an attractive cost. The cost of a large scale campaign in Paris and its suburbs, which involves distribution of flyers, display of about 4000 to 8000 poster boards in places highly visible, costs around 1500. [...]

[...] It is also necessary that the operations carried out in street marketing reach enough people in the target and convey the message of the brand correctly. Most street marketing approaches do not directly target a specific population group but rather try to surprise them with a playful and original operation. Today, alternative marketing is a truly fashionable concept and street marketing and other innovative communication concepts fit the bill. This buzz is currently a craze for traditional advertisers who seek to further diversify their means of communication. [...]