The world is now hurtling forward at lightning speed and without really realizing it, man has become a part of this accelerated growth. In this scenario, the new media is becoming increasingly relevant in fostering relationships. In this fast paced world, the youth have become increasingly impatient. The new world order promotes contact between young people, and they establish relationships much more quickly than their predecessors.
It is thus important to speak up, and inform young people of the risks they may face in the course of sexual interactions. Over the years, we have managed to break existing taboos. Family planning in schools, social advertising, sex education, and free condoms, are the measures taken to ensure the safety of children.
Safety and prevention are foremost in everyone's minds, and condoms play a crucial role in this case. Awareness about the importance of using condoms is created by adults who speak from experience, as well as via advertising by the different manufacturers of condoms. Gradually, the youth have become more aware and understand that the choice of condoms is important.
Several brands are on the market, each possessing experience, its consumer base, and its reputation. Our brand, Durex, has been manufacturing condoms for 75 years, and has developed its products (condoms, lubes, stimulators) as well as its image. This image makes the Durex brand the most known and the best-selling condom brand worldwide.
Human interaction on various levels is much more frequent now and people are becoming more sexually active. Condom manufacturers have realized this and understand that they play an important role in the lives of billions of people. Durex has made its mark as an international brand and has developed many of its aspects throughout the world. In this document, we will conduct an in-depth study of the internationalization of the brand.
With 16 different kinds of condoms, five different types of gels and a variety of stimulators, the brand name "Durex" is known throughout the world. Durex has understood that with such a variety, it is most likely to attract maximum customers. But really, who are these consumers?
The consumer of the "Durex" brand is primarily a person aged between 16 to 23 years. These are young people eager for new experiences and sensations while requiring maximum security. This generation of consumers search for novelty, and quality. Here we are faced with confident consumers and their desires, a youth that could be described as exploratory and impatient.
Based on a recent survey, however, we find that some people do not use "Durex" for good reason: the price. While Durex brand of condoms is the most expensive existing on the market, it is also one that meets the greatest number of requirements: the different textures and sensations, colors, sharpness, size... consumers have at their disposal a wide and complete range that does not, however, lose out on the guaranteed "Durex" reliability. Durex sets its priorities as the sustainability, reliability, and excellence of its products.
Tags: Durex condoms, marketing strategy of Durex, price as a determining factor in the market for condoms
[...] - DUREX JEANS: Again, the name, image and blue refer to the product: it refers to jeans Communication For this promotion, Durex uses several different kinds of media such as internet, television, radio, marketing operations, and banners in parades, posters and so on Internet As we have already seen previously, the website of the brand Durex greatly facilitates communication with its young consumers. It provides extensive information about products and their use to them. Durex also focuses on the the quality of its products with respect to health and youth issues TV Durex broadcasts commercials of 30 seconds. [...]
[...] Durex brand of condoms is the most expensive existing in the market, yet it is one of the best condoms that meets the greatest number of requirements like different textures, sensations, colors, sharpness, size, effects, etc. These products are available to the consumers in a complete, reliable and a wide range. 2.The brand value Durex R = Du rability Reability Excellence. Durex therefore sets its priorities: sustainability, reliability, and excellence of its products The portrait of Chinese Durex If the Durex brand were an animal, it would be a rabbit. [...]
[...] It is the product of seventy-five years of work Elements of product differentiation of the brand The Durex brand products differs widely based on several elements below: Some parameters may be non-existent with respect to its direct competitors. o The shape: Durex condoms are available in different shapes and forms to enhance the stimulation of the couple. o Features: After its "standard" line Durex marketed a range of condoms with certain characteristics like taste and color and so on. They focused on condoms like: easier to wear condoms, long lasting pleasure and others with ribs. [...]
[...] As for the presentation of the website, the brand Durex offers its visitors a number of links to move from one section to another presenting information and advice. The site is divided into 12 sections, each addressing a specific topic, allowing consumers to easily locate and visit the site. In these different sections, we can find information on all Durex products (condoms, lubricants, stimulators). The visitor can also view sections that are important to be noted: like the general information about the brand, in and around the globe. [...]
[...] They have flavors like banana, orange and green apple Taste Taking, again, the example of "Fiesta" condoms, some condoms have a fruity taste Touch Durex condoms are made of natural rubber and condoms vary in texture and form. Some examples of the wide range of Durex condoms: o Sensation Durex, the first condom covered with microbeads. o Durex Elite condoms ultra thin and lubricated. o Durex Pleasuremax: microbeads and ribbed condoms The components of the brand Name: Durex. Logo: The brand name in white, surrounded by a blue background. [...]
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