Advertising has become a global phenomenon with its presence in the broadcast media. The need for an advertising campaign is to design and organize communication strategies to influence people who are in favor of ideas, activities, products or the brand which an organization wants to promote. The advertising media has been defined as one using mass media (press, radio, television, billboards and cinema) and the non-media groups for other means of advertising. The development of promotional techniques, advertising appropriation by the communication sector in organizations and companies, and the space taken up by the media and telecommunications in everyday life have become significant with advertising becoming the element of a broader communication, which not only interferes with the industrial and commercial activities, but also with political, social and cultural concerns.
[...] According to Kotler the search for new the advertising media has taken methods of advertisements to new heights. Previously consumers never found retail outlets selling televisions, bikes and computers unlike today where everything from a stitching needle to an Apple I-Phone can be found under one roof. In order to meet the needs of a consumer, marketing techniques have evolved into relationship and target marketing. Direct marketing has become the largest item of expenditure on advertisement budget of an organization. [...]
[...] For an advertising campaign, consultants were consulted by online brainstorming on the concept of communication to be developed for the advertiser. The co-parenting adds value to the brand that creates higher consumer satisfaction Advertising and ethics 2.1 The hindrance to advertising Advertisements with regard to substances like tobacco, night bars and alcohol are often considered as negative elements of advertising media. At times consumers also tend to believe that advertisements are often misleading, as it seeks to persuade people to buy things they do not need and should be strictly regulated, irrespective of its utility. [...]
[...] The organization should understand the expectations of a customer in relation to what it has to offer. The ultimate objective of an advertisement is to be right on the top of the customers mind. Innovation in advertising is the key for success. For example Procter and Gamble a US MNC, specializes in the FMCG (Fast Moving Consumer Goods) sector. The company today belongs to the top ten lists of companies in the worlds in terms of turnover and net worth. [...]
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