The market for nutritional complements (CN) is developing dynamically in Russia. Nevertheless, their share in pharmaceutical sales is only 4%. The consumption growth of CN is due to the unfavorable ecological situation and poor structure of the power and the relative ease of recording and production.
CN in Russian pharmacies is offered by 778 producers, who manufacture 3768 items, including sales through retail pharmacies, which, in 2005, exceeded 300 million dollars.
There is the seasonal nature of sales of CN. Their decline takes place every year in the 2nd and 3rd semester.
The peculiarity of the market for CN, unlike that drug, is the dominant role of Russian producers. Their share (in Russian rubles) during the first six months of 2005 and 2006 were 69% and 70% respectively.
This was three times higher than foreign producers. Also, the physical volume of CN that is sold from Russia is four times larger than that of foreign producers.
Tags: nutritional complements in Russia, market for nutritional complements, consumption of nutritional complements
[...] According to the company PHARMEXPERT Medical Research, the market volume of vitamins in 2004 was about $ 182 million (in price distribution), it increased by 9%. But at the physical volume, it fell from 254 million units to 213 million units. According to Russian analysts, this reflects market saturation. Thus, consumer preferences are moving towards more expensive products. According to the Institute of Food of Russia (in russeИнститут питания РАМН) Deficiencies of vitamin С are observed in 70-96% (depending on the year) population, 40-80% of the Russian people lack vitamins groups В and carotene. [...]
[...] 5).Sometimes it is difficult to classify CN because they are often complex element that influences different processes in the body. Figure The share of sales of the seven leaders of the CN groups via drugstores in January-June 2005 and 2006 (TOP There is also the concentration of shares of leading manufacturers and brands: - TOP 20 companies, producers and leaders in the Russian market control two thirds, or of sales through retail pharmacies CN ( 56.3 - January-June 2006); -The share of brands - leaders (TOP 20) increased by from 29.9 to Sales momentum of CN in different regions of Russia is manifested in their growth each year over the previous period (Fig. [...]
[...] (Fig.9) This is due to the increase in the share of consumption of expensive products (which cost more than 5-10 dollars) and the faster pace of improving the standard of living in these regions. The highest sales of CN held in Moscow and its region, but the highest prices of these products are concentrated in Privolzhsky region (city of Orenburg, Togliatti, Samara). According to experts, among the cities where distribution networks are well developed including Moscow, St. Petersburg, Nizhny Novgorod and Yekaterinburg the sales of CN are high in the region of Tsentralnyi. [...]
[...] Sales momentum of CN through pharmacies millions) and growth in the regions of Russia in January-June of 2005 and 2006. (Vertical-million; horizontally- from left to right: regions Yujnii, Privolgskii, Dalnevostotchnii, Ouralskii, Severo-Zapadnii, Sibirskii, Tcentralnii, Total, red column - 2005; blue column - 2006;-growth yellow line) Figure 7. Sales momentum of CN through pharmacies (in units) and growth in the regions of Russia in January-June of 2005 and 2006. (Vertical: million units; horizontal ditto Figure Figure 8. Price growth and the physical volume of sales of ADs in the regions of Russia in January-June of 2005 and 2006. [...]
[...] Figure The ratio of sales of shares of Russian and foreign producers in January-June 2005 and 2006 (in dollars and physical volume) (Red part of the column - foreign producers; blue part - Russian) (please note this figure cannot be translated to English) This is explained by the level of lower prices of products offered by domestic producers. (Fig. 3). Figure The dynamics of NC average price (dollars per unit) of Russian and foreign producers in January-June 2005-2006. (please note this figure cannot be converted to English) Among foreign producers, the best CN growth was of the Chinese and Austrian. [...]
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