Modern type of advertising developed in the late 19th or 20th century. Commercial advertisers generally try to increase the consumption of products through branding. Different types of media are generally used for this, such as magazines, news papers, television and billboards. The money spent on advertising has been estimated to be more than $150 billion in United States & $385 billion worldwide. By 2010 it is expected to exceed to a budget of $450 billion.
Wall or rock painting for commercial advertisement is a very ancient form of advertising that is being presently used in many parts of Asia, Africa & South America. Out-of-home advertising & bill boards are the most ancient forms of advertising.
[...] INTERNET ADVERTISING as a means to target those audiences who are mostly online & the youth who play a major role in the purchases of the products, since it's the youth who spend a lot of time on the internet either surfing net, playing games etc., the advertising agencies thought that this will be a clever move to improve the marketing of their client Internet advertising is emerging as one of the most widely used advertising techniques, as there is a steady increase in the number of people surfing the net & these people are the perfect audiences for the internet advertisements. [...]
[...] INTERNET ADVERTISING Internet advertising is a form of advertising that helped in the rapid spread of the global marketing. Marketers all over the globe have taken advertising as a major tool for the promotion of their products & internet is an important form that is being used rapidly in the present generation. Advertising made it possible to inform the customers about the launch of a new product & it plays a vital role in influencing the customer's decisions. Creative, off beat, & well targeted advertisements create a good impact of the product in the minds of the customers. [...]
[...] Advertising agencies may vary in size; it may be a couple of people handling all the responsibilities or may consist of large number of individuals being hired for each single department. It is mostly seen that full service ad agencies are well equipped to create ads for the large media such as televisions commercials, print advertisements etc ADVANCEMENTS & IMPROVEMENTS IN ADVERTISING Advertising has come a long way. During the early days of advertising the loudspeakers were used mostly to grab the attention of the people. [...]
[...] ADVERTISING AGENCIES advertising agency or ad agency is a service business dedicated to creating, planning & handling advertising & sometimes other forms of promotion for its clients” Ad agency is independent from the client & helps in selling the clients products or services from an outside point of view. Ad agency can also handle over all marketing & branding strategies & sales promotions for its clients. Agencies may be hired for the advertising campaigns. George Reynell set up the first advertising agency in London, United Kingdom, in 1812. [...]
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