Effects of ethanol trade barriers on U.S. and Brazilian markets
Thesis - 7 pages - Services marketing
Rising oil prices, a slowing U.S. economy, the war on terror, and increasing concern about global warming have all converged on the international stage and in the mind of the average U.S. consumer in recent years. Calls for energy independence, clean energy, and cheaper alternatives to oil have...
Comparing two advertisements: "Got milk?"
Thesis - 4 pages - Services marketing
The first advertisement that I have chosen was found in an issue of teen people magazine. This magazine is geared toward teenagers and young adults, around the age of 13-20. The advertisement itself depicts a famous young singer, Fefe Dobson, jumping with a microphone. The background is simple,...
Rainy, Steady, Go
Thesis - 27 pages - Services marketing
Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas Since...
