Should the company treat the world as one marketplace, approached with standardized brand marketing, or make local brand adaptations?
Thesis - 5 pages - Services marketing
Since the beginning of the twentieth century, brands have existed in individual countries but it's a new phenomenon in international marketing. According to Bradley (2002), “many features of a brand already successful in a domestic market may be used in international marketing: the logotype...
Competitive environment analysis: H&M
Thesis - 8 pages - Services marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
Mary Kay cosmetics: Asian market entry
Thesis - 10 pages - Services marketing
Mary Kay Cosmetics (MKC) is an American company that deals directly with selling of cosmetics and toiletries products. It has existed for 15 years since 1992. It is implanted in 21 countries and planning to market 4 or 5 new markets. It is a “feminine firm” which promotes a strong...
The situation of the French energy market within the European Union: Case study
Thesis - 6 pages - Services marketing
Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the foundation for the modern-day European Union. EU aims...
'Le Furet du Nord': Management and marketing
Thesis - 6 pages - Services marketing
Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main shop is 7000 square meters large on 8 levels). The...
Creativity in advertising agencies
Thesis - 4 pages - Services marketing
Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized upstream, has to be realized minutely. Its...
Launching a designer clothes line. Firm: Fashion designer Isabelle Beaumenay Joannet
Thesis - 14 pages - Services marketing
The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will determine for her what kind of selling spot she...
Youth market
Thesis - 8 pages - Services marketing
There was a time only about 30 or 40 years ago when children were not spoken of as spenders or customers but as savers and future consumers. Sure, they bought penny candy and an occasional soft drink, but retailers did not think of them as customers per se. They were more often perceived as...
Marketing plan du vin chilien Montgras
Thesis - 11 pages - Services marketing
This Chilean company was created in 1992 by two brothers, Hermann and Eduardo Gras along with an associate, Cristian Hartwig. The main objective for its creation was to provide export-quality wines. Nowadays, MontGras is ranked 20th among the Chilean wine exporters. In addition, it grew to be one...
Tobacco marketing in the contemporary world - published: 11/05/2009
Thesis - 7 pages - Services marketing
After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a luxury product and eventually to something very cool,...
Rohm and Haas: Kathon MWX
Thesis - 5 pages - Services marketing
Since the conception of its new product Kathon MWX, Rohm and Haas has been largely unsuccessful in putting it to the market and achieving target sales. Being accustomed to a marketing strategy appropriate for large industrial buyers, the company has tried to push its new product through this same...
SWOT Analysis - The Asian luxury market: LVMH
Thesis - 3 pages - Services marketing
The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension to consume luxury goods is quite important....
Advertising and its modern aids
Thesis - 20 pages - Services marketing
Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The stages are like links in a chain, and the chain...
Samsung mobile phones
Thesis - 10 pages - Services marketing
Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004, the profits of Samsung rose to 10,3 billion...
Market strategy in the service industry of India
Thesis - 19 pages - Services marketing
The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The Hyatt Regency operates...
Project of launching a New Bulgari Fragrance (2006)
Thesis - 10 pages - Services marketing
In September 2006, five smart, young women from the United States, Morocco and France came together to establish “Media 5”, the classiest advertising agency on the Côte d'Azur. “Media 5” is an agency focused on promoting products for women that the five founders believe are...
Gap
Thesis - 8 pages - Services marketing
We decided to create an IMC campaign for Gap because it is a very large and well-known retailer that has not been successful in capturing the college market in the last few years. Gap strives for mass appeal with its designs but the brand style that resulted from a new team of lead designers...
Coca Cola ads since its creation (period 1938-1952)
Thesis - 8 pages - Services marketing
Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be worldwide...
Internet marketing - Product launch/marketing plan
Thesis - 13 pages - Services marketing
Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling program is in place to ensure that households do...
Victoria's secret
Thesis - 5 pages - Services marketing
Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their...
Marketing plan for Lora Hart Stress consultant
Thesis - 11 pages - Services marketing
Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment. After careful analysis of your experiences,...
The Asian cosmetics market: The "Looks.com" case study
Thesis - 2 pages - Services marketing
By the way of listing its products for sale on the website LOOKS.COM, a manufacturer will get various advantages, and also some disadvantages. Obviously, the aim for LOOKS.COM is that the advantages overcome the drawbacks, so that the manufacturer will be likely to list its products in that way....
A study of brand personality of Saffola cooking oil and feasibility of Saurav Ganguly as brand ambassador
Thesis - 12 pages - Services marketing
In today's fast life people hardly have time to sit down at ease and have a hearty breakfast, lunch or dinner leading to various diseases. Heart disease is one of the most dreaded diseases due to improper diet habit. Fortunately people in India especially the urban class consumers have started...
Final report on tea pot and cup design for elderly people with arthritis
Thesis - 6 pages - Services marketing
This report is one that argues for our company's expansion into the area of designing and manufacturing (and possibly marketing and selling) new household products which will be increasingly in demand as well as of benefit to our societies aging populations. There already exist new, innovative...
Building digital brands
Thesis - 40 pages - Services marketing
Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally being left behind as leaders build new digital...
Image creation, building and management through advertising
Thesis - 5 pages - Services marketing
Marketing managers and PR personals do not always talk the same language. Marketing managers are much more bottom - line oriented, whereas PR practitioners see their job as preparing and disseminating communications. But these differences are disappearing. Many companies are turning to Marketing...
Wal-Mart: Threat to economic diversity
Thesis - 4 pages - Services marketing
Wal-Mart is not just another department store, but is instead a huge conglomerate that treads the line of breaking anti-trust laws and labor laws. Its incursion into the American marketplace has made huge negative in-roads into small towns cultural identities, and has unfairly overridden the...
Coca-Cola in India
Thesis - 9 pages - Services marketing
One of the impacts of globalization has been the merging between industrial-developed nations and traditional-centered countries. While this merger is based around business, the lines of communication in terms of brand identity, advertising, and corporate policies introduces the need for a...
Customer-buying behavior focusing on market segmentation in the insurance sector
Thesis - 19 pages - Services marketing
Insurance is in a manner of speaking the last frontier in the financial sector to open. It is also a sector, which leads to benefits across the full spectrum, from the individual who now have wider choices, to the economy, which see increased savings, to the infrastructure sector, which can look...
Customer perception towards Indian and Chinese goods
Thesis - 14 pages - Services marketing
Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian organizations. A wristwatch for Rs. 10, a...
