Kodak's marketing strategy for a brand makeover
Thesis - 4 pages - Services marketing
There are some moments in life that we would like to cherish forever. These are the moments that translate into sweet memories later. The people of old had no way of storing these memories other than in their brain, which could be recollected at a later date. Storage of memories became possible...
Scoring and its role in segmentation and targeting
Thesis - 7 pages - Services marketing
There are various ways to determine consumer behavior. One such method is the use of a numerical variable called the score to assess a particular type of customer behavior. The score is assigned based on the “Predictive model”. The construction of a score implies the implementation and...
The impact of sensory marketing on customer behavior
Thesis - 5 pages - Services marketing
The availability of many products and services in abundance today has given rise to the start and development of a new marketing era. In order to attract and retain customers, companies can no longer use conventional methods. There has to be a marked change in the way they approach the consumers...
The role of street marketing in advertising
Thesis - 4 pages - Services marketing
Agencies specializing in urban communication, mail flyers, leaflets or other media in order to inform or educate an audience about a brand or product are called street marketing agencies. This kind of local communication is very effective. Direct contact with the public is possible through this...
Political marketing
Thesis - 4 pages - Services marketing
Political marketing seeks to maximize the numbers of activists, financial contributions and members from a party to implement the necessary means to reach a predetermined goal. Political marketing is particularly visible during elections, which has the specific purpose of inspiring the greatest...
Gillette's marketing strategy
Thesis - 2 pages - Services marketing
The world razor market was estimated to be valued at around 6 billion dollars in 2005. The market is divided into two main segments, namely: • The disposable razor segment (Represents 26.5% of total sales) • The plates segment (Represents 66.8% of the total sales) Gillette and...
Waffle factory - Current approach to foreign markets
Thesis - 6 pages - Services marketing
Under the current approach to foreign markets, the mission of an exporting nation is to export a product or service to a country where the product or service does not exist. Various nations have been exporting to France. Countries are exporting and creating original products in France, even...
GlaxoSmithKline: Ethical marketing
Thesis - 5 pages - Services marketing
The TRIPS Agreement (Agreement on Trade Related Aspects of Intellectual Property Rights) is an international agreement that was developed in 1995 under the WTO. This agreement provides protection to patents for at least twenty years. However, some exceptions in the form of “Compulsory...
Diversion and advertising
Thesis - 8 pages - Services marketing
The basis for success of any diversion is a shared knowledge specific to each country, group or culture. Many diversions for remain obscure to foreigners if they do not make an effort to understand the context. Every element is capable of being interpreted in various ways. The simple act of...
Influence of relationship marketing on the role of the seller
Thesis - 4 pages - Services marketing
In the past, it was often seen that once a prospect was converted into a client, he could be retained indefinitely. Now, in a context marked by globalization of markets and a highly competitive environment, companies seek to establish relationships with their customers. According to Eric Falque,...
Viewpoints comparison (Lux and Millionaire magazine)
Thesis - 2 pages - Services marketing
In this essay the different viewpoints of two online magazines: www.millionaire.bg (MILLIONAIRE - The Portal of Luxury) and www.lux-mag.com (LUX Luxury Lifestyle Magazine) will be discussed. They both concentrate on the luxury lifestyle. However, the first magazine describes primarily the life...
The evolution of the advertising industry
Thesis - 6 pages - Services marketing
Advertising has become a global phenomenon with its presence in the broadcast media. The need for an advertising campaign is to design and organize communication strategies to influence people who are in favor of ideas, activities, products or the brand which an organization wants to promote. The...
Audi A3 Sportback: Marketing strategy
Thesis - 7 pages - Services marketing
Audi is one of the leading manufacturers of luxury cars. In 2002, they produced over 7, 35,000 vehicles, generating a turnover of 22.6 billion euros. Audi is a part of the Volkswagen Group and is headquartered in Germany. It has more than 51,000 employees and sells its products through 5,000...
Facebook: Marketing survey
Thesis - 6 pages - Services marketing
Mark Zuckerberg created Facebook from his room at Harvard on February 4, 2004. It was an instant success and more than two thirds of the students on campus registered with the site within two weeks of the launch. This inspired Mark to introduce Facebook to other universities in collaboration...
Internal communication: A strategic marketing communication framework
Thesis - 12 pages - Services marketing
Twenty first century leaders in all sectors, private, public and not-profit, are declaring and emphasizing the role of effective and strategic internal communication to the success of the organization. This paper briefly positions internal communication and within its scope, analyses the...
Market segmentation targeting positioning and Porter's generic model
Thesis - 8 pages - Services marketing
For past 20 to 30 years market segmentation has been defined in different ways. Marketers are breaking the market into parts, to segment the buyers. Based on characteristics and the buyers needs the marketing strategist will categorize buyers. A well developed strategy will help the organization...
Advertising alcoholic beverages
Thesis - 5 pages - Services marketing
Advertising plays a significant role in our everyday life. We find them everywhere. These days we find advertising of alcoholic beverages frequently. We find them regularly when we switch on the television, radio and internet. They are also found on the large hoardings on top of the buildings, on...
Role of advertising agencies in global marketing
Thesis - 5 pages - Services marketing
Modern type of advertising developed in the late 19th or 20th century. Commercial advertisers generally try to increase the consumption of products through branding. Different types of media are generally used for this, such as magazines, news papers, television and billboards. The money spent on...
Marketing a product and determining the market strategy
Thesis - 2 pages - Services marketing
As results of my research on business and society I will identify and describe the four functional market strategies used to entice consumer spending on in-car electronic devices and an adapters. This article clarifies how this adapter includes a main body and components capable of supporting all...
An overview of experiential marketing
Thesis - 6 pages - Services marketing
When I look back on my day, I'm amazed at the range of emotions I have gone through, from depression to indifference to ecstasy. Every minute has been an experience - sometimes pleasant, sometimes unpleasant, and then there are those experiences…that I would give anything to relive. Apart...
An overview of industrial marketing
Thesis - 4 pages - Services marketing
Industrial marketing consists of all activities involved in the marketing of products & services to organizations, (i.e. commercial enterprises, profit & not for profit government agencies & resellers) that use products and services in the production of consumer or industrial goods & services &...
Steps and processes involved in advertising
Thesis - 18 pages - Services marketing
“With realistic goals for advertising, you can satisfy both, those who are investing in the advertising and those who are creating it.” Almost every person involved with advertising wants to measure their advertising results. Those who pay the bills want to know the return on their...
Strategic marketing for Constellation Wine
Thesis - 11 pages - Services marketing
Constellation Corporation has a very specific business. They import wine in barrel, and then they bottle it by using their big brand portfolio. They also produce wine but it's a minor part of their business. The major part is to market and sell a broad portfolio of wines throughout the world. The...
Customer relationship marketing
Thesis - 10 pages - Services marketing
Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a good measure of the performance of marketing...
A study on internet marketing
Thesis - 8 pages - Services marketing
The Internet is one of the most important media for advertising. It not only complements your other forms of advertising, but also reaches a unique, distinctive class of audience. For advertisers especially, the Web has enormous potential, mainly because of its vast size and global reach. Today...
A look at the marketing mix for the proposed plan of building a hotel
Thesis - 5 pages - Services marketing
There are a lot of things that needs to be looked into when one proposes to start a hotel. There is the financial aspect where one needs to calculate and decide how much the venture will cost and what the best prices are in order to quote for the services rendered. There is also the decision...
The strategic implications of branding in the international telecommunications industry
Thesis - 6 pages - Services marketing
Branding is the use of unique names, terms, signs, symbols, or designs or a combination of these factors to identify the source of a product or service (Kotler & Armstrong, 2008). According to Knox (2005), a brand is simply a thing, which provides the client supplementary charge founded on...
International marketing - published: 29/07/2009
Thesis - 5 pages - Services marketing
Internationalization was a restricted enterprise for most of the companies till very recent times. Only big firms could afford to go international for the enormous cost involved in international ventures. However, the process of globalization, and coming in existence of regional and global trade...
Global marketing strategies for iron and steel industry
Thesis - 20 pages - Services marketing
Marketing planning helps you decide what products or services are required in your market, then how to sell them and what price to put on them. There are two primary methods of making steel, differing in terms of the process and raw materials used: the blast furnace route (BF) and the electric...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
