It is a fast, mad world out there. Apart from material aspects, that can be purchased, people are also willing to buy satisfaction and internal gratification from their purchases. People believe that happiness can be achieved by the satisfaction of all desires; and remain crestfallen when desires are rejected. .
To understand human behavior in a marketing world, it would be wise to question the memory, and probe its psychological mechanisms. Addressing consumer behavior on the market, it also analyzes the factors offered by sensory manipulation.
[...] Another technique is stereotyping where the media projects and typecasts certain images into the minds of the people. These mental processes are not conscious color perception methods but are often unknown and even against the will of individuals. They occur mainly in situations of cognitive saturation cognitive when information overload is too large due to fatigue, stress etc. It also happens when we think we have paradoxically enough information to judge others. Manipulation of the marketing methods All about sounds: A sound amplification system enables us to listen to sound a collective power. [...]
[...] Instead silence appears as a synonym for atmosphere of "cold, soulless, dull and monotonous, and encourage the individual to be more aggressive, to be more stressed. Apart from the pleasure or mood that music can induce in the individual, it can also be a cognitive function, that is to say it can affect a point of sale or attract attention to a category object. Examples of memory-associations related to different styles of music Jazz Romantic, soothing, intimate atmosphere Baroque Noble, cheerful, lively, light, majestic Rock-Techno Strange, disturbing, energetic, dark Each piece evokes a specific set of thoughts. [...]
[...] Each time an individual spent close to a puff of air scented with mint, it increased sales by approximately 15%. Beyond the simple comforts provided by a fragrant atmosphere, some scents are able to act directly on the well-being of the person and his behavior. The consumer will then display a heightened desire for one brand over another. Conclusion It is thus evident that the atmosphere and the ambience are of prime importance. Our imagination is greatly influenced by visual, tactile, olfactory and gustatory senses. Like any [...]
[...] In this case, we may refer to the psychoanalysis theory of Sigmund Freud (1923) that states the id (the seat of drives), the ego (real needs) and superego (education). The principle of pleasure - displeasure uses Freudian theory. These can be related to the fantasy of omnipotence, the sexual preferences and influence our subconscious mind to a great extent. Memory: Psychological research about the concepts of implicit memory (when performance for a task is made easier by the absence of conscious recollection, Graf and Schacter, 1985) and explicit (when performance for a task requires conscious recollection of past experiences) really began to develop from the 1980s. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
