Marketing a product and determining the market strategy

RICHARD S.

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Marketing a product and determining the market strategy

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Abstract

As results of my research on business and society I will identify and describe the four functional market strategies used to entice consumer spending on in-car electronic devices and an adapters. This article clarifies how this adapter includes a main body and components capable of supporting all the consumer electronic devices functions from his/her vehicle. This report describes the multi-functionality of the invention I've chosen and its vitality to other products capabilities. This report outlines the key decisions you would have to make when marketing IgoEverwhere product.

Abstract
Determining the revenue required while marketing a product
The product
Marketing IgoEverywhere
The name of the product
Conclusion
References

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Extract

[...] This would be an intelligent marketing strategy for Apple and any willing car producers in the future. Car Manufactures will have to engineer devices to connect to an iPods and install power sources that can run Apple Products from the comfort of that vehicle. When marketing a product like the I-GoEverywere you will have to utilize its multiple capabilities. This device includes 9 tips to charge multiple electronics and includes a USB charging lead. This device also includes the patented i-tip, if you need additional tips they are sold separately for $10 each. [...]

[...] The geographical placement of this product in a retail store should be predictable to the consumer and distributors should make choices in consideration to the location of the target market. In most electronic stores, phone chargers and electrical charging devices that can utilize the new I-phone are located in close vicinity to the Cellular Phone distributor. The Mobile Computer Power adapters are in close range of the MAC/PC computers which are adjacent to the I-pods/Mp3 players. In conclusion, if you needed the car adapter for ONE of Apple's many products or any equivalent electronic device, consumers probably would have postponed the purchase if it hadn't been for the product's placement right next to the 3G I-Phones and its compatibilities to many other devices. [...]

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