Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main shop is 7000 square meters large on 8 levels). The name “Furet du Nord” clings to the past, indeed its first store was settled by Georges Poulard in an ancient fur shop in 1936: it was the starting point of a great adventure! Moreover it refers to a local tradition that consists of hunting with ferrets. Le Furet Du Nord was at first, a little bookshop located in “rue de la Vieille Comédie”. In 1947, the owner engaged Paul Callens as his main salesperson.
In 1950, Georges Poulard sold “Le Furet” to Paul Callens, who established the shop on the “grand place” in Lille in 1959 on the premises of the ancient “Galeries Barbès”. At this time, Le Furet Du Nord was an innovative concept, the first self-service bookshop!
[...] Marketing mix The four Ps can be resumed like that: Products Le Furet Du Nord offers lots of services, it is a book shop, a record shop, a stationer etc. But its main activity remains selling books. Besides there is a ticket booth in each shop where show tickets are sold. Furet Du Nord” offers a selection of 4000 shows such as concerts and humoristic shows. Le Furet's logo is a red square with furet du nord” written in white letters in the center of the square. [...]
[...] Le Furet du Nord tries to be as ethical as possible but still has to make an effort to reach parity in the company ) Management of the workforce Recruitment Le Furet Du Nord hires both internally and externally. Each solution has its advantages. Movement in Le Furet is possible thanks to training of directors and of department managers were salespersons. In this company, there are more than 40 different kinds of jobs. Besides, everybody can be candidate for a job. [...]
[...] Promotion This is a very important point because it is the main means by which Le Furet Du Nord communicates with its customers. The sellers are very active, they give lots of advice to the customers and on the books they like, they also put memo pads with a little explanation on why we should buy the book. Le Furet Du Nord also organizes some events (like show cases, meetings or signed dedications) in the different stores in order to attract new customers. [...]
[...] Finally, she told us that she loves her job, she loves Le Furet Du Nord's spirit and she loves our project! This interview showed us that employees in Le Furet Du Nord are strongly motivated because they have opportunities for personal growth, recognition, responsibility: all factors that are likely to improve their job satisfaction. That is why most of qualified employees of Le Furet perform in their job. III. Marketing Marketing strategy Le Furet Du Nord is a B to C Company this means that this company sells its products directly to the customers. [...]
[...] In July 1999, “Extrapole”, a chain of bookshops and its shareholder “Hachette Distribution Services” bought Le Furet Du Nord. Accompanying this big enlargement, Hachette will also buy the “Virgin Megastore” chain. In 2005, the 12th opened in Roubaix. It offers an amazing variety of books, stationery, CD's and DVD's in an area of 1200 square meters. Just after the opening of this shop, the Furet of St Quentin and Boulogne-Sur-Mer both closed ) The organizational form of the business The kind of organization Le Furet Du Nord is owned by Lagardère Services. [...]
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