The fast food industry

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The fast food industry

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Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and their number does not stop growing, particularly in industrialized countries. Fast foods are characterized with a short time of preparation and service, and the food is eat on the go. The very first fast food was born in New York in 1912, by Horn and Hardat who created the ancestor of the fast food restaurant, the Automat. They knew a big success, in particular from the 1920s with their slogan 'less work for mothers'. The drive-in developed some years later with the popularization of the automobile. The concept of ready cooked food for sale is closely connected with urban development. In the 1970s, mothers were working outside their homes, so they had less time to cook. The principle of fast food remains the same, a limited menu, a big volume and low prices.

The fast food industry
The first fast food
The concept of fast food
Fast food and the US
Fast food in the world
The fast food's marketing strategy
The health issue
The competition

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[...] Fast food also use color additives to make the food look good and chemical flavor components to make it taste right. This kind of food is reputedly unhealthy: it is too much caloric, fatty and sweetened. Although there are not long-term studies on the direct link between fast food and obesity, the report speaks for itself: in the United States, more than one American out of two are overweight, they are the biggest consumers of fast food. In 2008, they spent about $150 billion on fast food. [...]

[...] The fast food industry Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and the number does not seem to stop growing, in particular, in newly industrialized countries. Fast food is characterized by a short time of preparation and service and the food is on the go'. The concept of fast food took off in New York in 1912 thanks to Horn and Hardat who created the ancestor of the fast food restaurant: the Automat. [...]

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