English applied to management: DEOPatch

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English applied to management: DEOPatch

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Abstract

Since several years, technical improvements, combined with the evolution of the buying power and the social remuneration systems, allow to satisfy people's primary needs. Most of French people don't have to worry about getting food, clothes or a house. Such items that serve further functions nowadays are beyond feeding or protecting from the cold. They became more diverse and extremely complex so as to satisfy new trends: fashion, social class, originality, diversity, regression, defiance…
The pursuit of pleasure has been a substitute for the satisfaction of primary needs.(Francoscopies 2006.

According to Francoscopies, we can observe that the French remain the first cosmetic buyers in the world. Being clean has been a growing concern, along with taking care of his appearance. But hygiene seems to be the hiding part of beauty. Purchases of cosmetics now represent more than 2% the household available budget, compared to 1,4% in 1990 or 1,1% in 1960. Hair products are those which have seen the highest increase, behind shave products, deodorant and beauty products.

The deodorant market comes second in the more global hygiene-beauty market. It is still characterized by the explosion of “multi format”.

Deodorant market presentation
1. Definition of the market and the place of DEOpatch on it
2. How does it work in the different countries?
Implantation on the French riviera market
1. DEOpatch: The four P's
The transport law in Canada/How to import from Canada
1. Identifying the different intermediaries
2. The steps required to import DeoPatch
3. Administrative formalities of both countries
Conclusion
Bibliography

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[...] To import DeoPatch to the French Riviera, we have, on the one hand to fulfil required formalities for Canadian and French customs, and on the other hand to check some important things before starting the operation to avoid any problem at the reception. Here are all the steps required to import DeoPatch : The inspection before the expedition: We have to make an inspection before the expedition which has to be done by a private company accredited by customs. This procedure will enable us to be sure that DeoPatch is complying with the European regulation. [...]

[...] During this focus group, we planned to invite a panel of 20 persons aged from 16 to 40 which must be the most representative of the French Rivera's population. Then we will offer: Immediate Discount coupons in the point of sale: in order to launch the product Free samples of the DEOpatch in the point of sale PRICE Here are the different prices foreseen: Targeted sales price in supermarkets: 5,00 Euros /pack for 20 patches Retailing tariff : 2,50 Euros (Excl. VAT) Retailer margin: 1,72 Euros = 40% III. The transport law in Canada / How to import from Canada? [...]

[...] Facing this demand, we will see how DEOpatch actually respond to this growing trend. To do so, we will study, one by one, all the features of our products, and will show that they definitely respond to current needs that have not been satisfied yet. First of all, DEOpatch fits a natural need of the body. As we said before, the body is regulated by several actions, included sweating. So, the sweating is essential to our body. However, we noticed that our current society makes it embarrassing in the day to day life. [...]

[...] Administrative formalities of both countries: The exportation declaration and the classifying verification: The Canadian firm has to show an exportation declaration which will be sent in 3 duplicates to: - Canadian Agency of the border services. - The carrier - The company itself to prove that the merchandise has been declared. Then, a classifying verification must be done by the Canadian authorities in order to be sure that the products and their components are conformed to the regulations. The customs clearance: Before shipping the merchandise to French Riviera, we have to fill in the (Document Administrative Unique) which is an administrative document that contains all the information required by French authorities (components, destination The D.A.U is a document compounded of a bundle of 7 specimens: N have to be preserved by Canadian custom office. [...]

[...] Thanks to their peculiar polarization, the natural essences of DEOpatch destroy the molecules of bad odour, leaving a light and fresh scent for a whole day. DEOpatch is harmless, not only for the harmlessness of its components, but also because its structure avoids contacts between the essences and the skin». Components: Limonene, eucalyptol, linalool, terpineol, eugenol and fragrance Features: Very compact and thin: you can carry it easily everywhere you go. Very flexible: you can do whatever activity you want with it without worrying. [...]

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