Efficiency of tele-marketing activities and its viability

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Efficiency of tele-marketing activities and its viability

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Abstract

Banking regulation Act of India, 1949 defines banking as: ‘‘accepting, for the purpose of lending or investment of deposits of money from the public, repayable on demand or otherwise and with drivable by cheque, draft, and order or otherwise.''

The Indian banking can be broadly categorized into:
Nationalized (government owned)banks, Private banks
Specialized banking institutions

The Reserve Bank of India acts as a centralized body monitoring any discrepancies and shortcoming in the system. It is the foremost monitoring body in the Indian financial sector. The Reserve Bank of India (RBI) has helped maintain the stability of the Indian Banking system through ‘‘prompt corrective actions''. It is now migrating to a risk-based supervision system, and is charting a road map for transition to the new Basel Capital Accord by March 2007, RBI has played a supportive role to maintain confidence in the banking system.

Until independence, the banking system was primarily associated with urban culture. In order to achieve the social and economic objectives of the country, the banks have to spread out into rural an dun-banked areas and make credit available to the large mass of people in those areas. Therefore, in 1950, the Imperial Bank of India was asked to expand its offices in rural areas and it was brought under government control in July 1955 and renamed State Bank of India.

Introduction
The nationalized banks
MNC's banks in India
Marketing of banking products
Industry profile of ABN AMRO
The three global strategic business units
1. Consumer & commercial clients
2. Private clients & asset management
3. Wholesale clients
Major products and services of ABN AMRO
SWOT analysis
The functional areas of ABN AMRO
Market study of ABN AMRO in relationship to its competitors
Findings and interpretations from the market study
Suggestions and conclusions

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[...] Industry estimates indicate that out of 274 commercial banks operating in India banks are in the public sector and 51 are in the private sector. Indian nationalized banks are the major lenders in the economy due to their sheer size and penetrative networks which assures them high deposit mobilization. MNC BANKS IN INDIA Currently about 25 MNC banks are licensed to operate in India. Foreign bank branches in India finance trade through their global networks. The focus of the MNC banks have always been centered around the customer Understanding his needs, preempting him and consequently delighting him with various configurations of benefits and a wie portfolio of products and services. [...]

[...] ABN AMRO Bank has launched its Private Banking Services in India offering a comprehensive range of high quality Portfolio Advisory Services along with a comprehensive transaction execution platform, complemented by personalized banking and custodial services. THREE GLOBAL STRATEGIC BUSINESS UNITS (SBU'S) I. Consumer & Commercial Clients for individuals and small to medium sized enterprises requiring day-to-day banking. ABN AMRO serves approximately 15 million clients, main through major presence in three home markets: the US Midwest, the Netherlands and Brazil. The Business Unit New Growth Markets is also expanding its consumer and commercial operations in selected countries such as India, Hungry and Thailand. [...]

[...] Graph : 12 Received a call from ABN AMRO Source : Table 12 SUMMARY ICICI Bank has used the source of Tele-marketing widely to reach and enlighten its customers about itself. Most customers still prefer a bank if it is located nearby, in spite of some banks providing doorstep banking. Other sources of information and knowledge about a bank (such as friends, neighbors, references, etc) prevail to be a strong source. Tle-Marketers have targeted the businessmen who have a Current Account with SBM, with a view that they be able to provide better facilities as compared to SBM. [...]

[...] HUMAN RESOURCES DEPARTMENT Functions : Maintaining updating and computerization of personnel inventory of all employees. Evolving any possible areas of computer application in ‘Personnel' area for decision support system. Preparation of Annual and perspective manpower demand plan and manpower budget for bank as a whole and settlement of Circle wise manpower budget. Developing norms/systems for assessment and deployment of staff at various Branches/Offices and suggesting staffing pattern of various administrative units. Arranging for issue of identity cards to employees of the Bank. [...]

[...] MISSION AMRO's mission is to create maximum economic value for its shareholders through a constant relationship focus on the financial services needs of its chosen client segments and a strict adherence to its financial targets. It is operating in three principal customer segments, whereby the objective is to maximize the value of each of these business as well as the synergies between them. Excellence of service to its clients and leadership in its chosen markets are of paramount importance to its long-term success. [...]

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