The basis for success of any diversion is a shared knowledge specific to each country, group or culture. Many diversions for remain obscure to foreigners if they do not make an effort to understand the context. Every element is capable of being interpreted in various ways. The simple act of bringing a new perspective into another creates a new meaning without directly modifying the original diversion.
Such diversion is often done in times of conflict to change propaganda messages and create greater awareness. Campaign posters today, are especially prey to misuse.
[...] The Last Supper, Leonardo da Vinci (1498) The advertising campaign for fashion designers Marithe and Francois Girbaud,” A tribute to women,” raised a controversy in February 2005. The painting Last Supper” by Leonardo Da Vinci, was hijacked. The postures, the light and the main symbolic elements were included as well as the gender switching of characters in the painting. The apostles and Christ were represented by women, and the character supposed to be Mary Magdalene in the original array was represented by a man in a sensual and ambiguous posture. [...]
[...] In fact, the best advertisement for an advertisement is to create a parody of it! We have seen that the process of diversion is used repeatedly in advertisements (misuse of symbols with the campaign Leclerc,) films or paintings. Diversion is also used against advertising to combat its effects and what it represents in our society. In this area, recent years have seen a subtle negative response to anti-advertising ads. Advertisers are now taking over the criticism that they are allocated to increase their sales. It is this development chasm that [...]
[...] The values of the revolution of 1968 are particularly fashionable and have been used in two antagonistic campaigns. The parody is arguable as it attempts to put forward both the cause and its opposite. Part II: The diversion of advertising Diversion is a part of advertising popularized by associations such as the Breakers Pub or PAR (Strength Anti-Pub) in France, and Adbusters and the Billboard Liberation Front in the United States. It is a strategy that is more than just a claim, for it advocates of a true art of cultural resistance. [...]
[...] Part Diversion as a creative advertising tool Diversion as an instrument of creative advertising can challenge the viewer and thus stand out from the competition by creating a contrast. It stimulates the mind by encouraging the audience to identify its source. This stimulation makes the viewer more active and greatly increases the retention of the message. The public is more involved in and attentive to such advertising. Moreover the inherent lag in the diversion creates a climate of complicity which helps memorize the message. [...]
[...] The logo is changed to BH CA Brice Hortefeux, with an evocative signature: minister of immigration and national identity can change our lives." This diversion is within the context of the controversy over legislation to regulate immigration, quotas and DNA testing. It is a way to raise awareness of controversial topics while entertaining viewers. The black humor does not diminish the commitment of the commercial side - Greenwashing: Pubs Total The Campaign for Total "Double energy" was launched in 2005 and extensively broadcast on our television sets. [...]
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