This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous bottle. This is the theme of this campaign, Coca-Cola and moving towards a dynamic brand.
[...] Analysis of advertising a consumer product: Coca-Cola (2006) Advertisement Selected product: Coca-Cola Campaign advertising chosen: "Take the Coca-Cola Side of Life" TV (November- December 2006). Description: This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous bottle. This is the theme of this campaign, Coca-Cola and moving towards a dynamic brand. [...]
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