Advertising and its modern aids

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Advertising and its modern aids

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Abstract

Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The stages are like links in a chain, and the chain will break if one of the links is weak. Advertising is therefore as important as every other stage or link, and each depends on the other for success. The product or service itself, its naming, packaging, pricing and distribution, are all reflected in advertising, which has been called the life - blood of an organization. Without advertising, the products or services cannot flow to the distribution or seller and on to the consumers or users. A successful national economy depends on advertising promoting sales so that factory production is maintained people are employed and have spending power, and the money goes round and round. When this process stops there is a recession. Similarly, prosperous countries are those in which advertising does its job. In third world countries and in Russia, economies are poor and advertising is minimal, especially when a large proportion of the population is young non-earners.

Introduction
What is advertising?
Scope of advertising
Types of on-line advertising
1. Web adverting
2. Classified advertisement
3. Banner advertising
4. E-mail advertising
E- marketing
1. What is e ? marketing?
2. The internet as an advertising medium
The internet
E ? business
It's bigger than the internet
Functional departments of an advertising agency
1. Contact department
2. Media department
3. Copy department
4. Art and visualisation department
5. Production department
6. Finance department
7. Research department
8. Public relations departments
Broadcast advertising
Print advertising
1. Basic printing methods
2. Letter-press
3. Screen printing
Corel Draw: An introduction
1. Coreldraw concepts
2. What is a vector image?
3. What is a bitmap image?
Basic design principles
Other composing elements
Preparing the layout
The comprehensive layout
Computer design
Other sources of art and photography
1. Clip art and computer clip art
2. Stock photos
3. Animation
Computer - aided design (CAD)
Computer art
Image processing
Flash animations
Autocad lt 2005
Computer postproduction technology

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[...] FINANCE DEPARTMENT This department is responsible for maintaining accounts, billing and collecting the due from its clients, verifying the appearance of advertisements in different media in individual cases, checking media invoices against orders, paying the bills to the media owners and looking after all the routine matters relating to accounting, recording, etc. RESEARCH DEPARTMENT This department of a advertising agency is engaged in the study of the effects of sales activities at the last point of distribution of a particulars product. [...]

[...] COMPUTER ART: Computer graphics methods are widely used in both fines are and commercial are application. Artists use a variety of computer methods, including special - Purpose hardware, artists paintbrush programs (such as Lumens), other paint packages (such as Pixel Paint), specially developed software, symbolic mathematics packages (such as Mathematical), CAD packages, desktop publishing software, and animation packages that provide facilities for designing object shapes and specifying object motions. Actually, the picture is usually painted electronically on a graphics tablet (digitizer) using a stylus, which can simulate different brush strokes, brush width, and colors. [...]

[...] OTHER SOURCES OF ART AND PHOTOGRAPHY Clients will no always be able to afford the money or time for original advertising art or photography. There are three basic sources of ready-made images. CLIP ART AND COMPUTER CLIP ART: - Ready-to-use copyright-free images are available from clip-art services. The art may be available on CE-ROM or from services printed where there illustrations are in black and white on glossy paper ready to use. All you have to do is cut it out or print it off your computer. [...]

[...] Therefore, advertising takes the communication process a step further and makes these three companies or three products known in ways which will sell them. It may also be necessary for advertising to distinguish between products, services or companies with the same name, e.g. Tetley (Beer or tea), Kellogg. SCOPE OF ADVERTISING Advertising serves many purposes and many advertisers, from the individual who place a small classified advertisement in the local newspaper to the big spender who uses networked TV to sell popular brands to the nation's millions. [...]

[...] Each object is a self contained entity, with properties such as color, shape, outline, size and position on the screen included in its definition. Since each object is a self contained entity, you can move and change its properties over and over while maintaining its original clarity and crispness without effecting other objects in the drawing. These characteristics make vector based applications ideal for illustration, in which the design process often requires individual objects to be created and manipulated. Vector based drawings are resolution independent. [...]

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