Promotion of world calling card, sales and brand image of Vodafone

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Promotion of world calling card, sales and brand image of Vodafone

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Abstract

Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings all over the country, with its punch line “wherever you go, our network follows”.

Hutch provides both postpaid and prepaid cellular services with lots of value added services to its customer base. With a total market share of 22%, Hutch's customer base amounts to 2.44 crore subscribers.

Essar Group has a turnover of over US$ 2.2 billion and the enterprise value of US$ 15 billion. The company has a wide range of manufacturing and service business sectors like Telecom & BPO, Engineering & Constructions, Steel, Oil & Gas, Power, and Shipping & Logistics. Since 1983, Hutchison Whampoa Limited is into mobile business in Hong Kong and now has more than 40 million customers. Vodafone is acquiring Hutchison Telecomm International Limited, a subsidiary of Hutchison Whampoa Limited, with 33% stake in the company, changing Hutchison Essar to Vodafone Essar.

Vodafone Group Plc is a mobile network operator headquartered in Newbury, Berkshire, England. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £84.7 billion (July 2007). Vodafone currently has equity interests in 27 countries and Partner Networks (networks in which it has no equity stake) in a further 40 countries. The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones."

Introduction
The Indian pharmaceutical sector
1. Advantages in India
The growth scenario
Steps to strengthen the industry
Future prospects of the pharmaceutical industry in India
Research and development in the pharmaceutical industry
A study on Wockhardt
1. Mission and business philosophy
2. Wockhardt and international pharma
3. Marketing division
4. Tie ups with Wallis laboratory limited and CP pharmaceuticals limited - UK
Overview of the research and development
Financial overview of Wockhardt
Research methodology and survey
Conclusion
Bibliography

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[...] Importance of a Brand As we know brand plays a very important role in leaving the image of its product in the mindset of the consumer and some of the important points about brand importance are as follows:- 1. It helps in recognizing the product in unique manner or it distinguishes the product from others It helps consumer to search or to remember the product which he wants in a very ease and quick manner It helps in creating the personality or image in the eyes of the consumer regarding the product It helps in conveying the values regarding the product It helps in suggesting the kind of consumer who buys or uses the product. [...]

[...] Our others objectives are: Promotion of World Calling Cards To find out the sources of promotion in NCR/Delhi market To find out perception of NCR/Delhi people about Vodafone (HUTCH) brand To locate the potential NCR/Delhi market for Vodafone (HUTCH) The research program is designed for the promotion of WCC & Vodafone (HUTCH) in NCR/Delhi area and overcome the main barriers for brand in market of NCR/Delhi , the work which is being done for this is described as fallows . [...]

[...] I covered same 100-110 retailers again and educated them and tried to convince them to increase the sales of WCC. In The 3rd Phase of Training In 3rd phase, I was put in customer touch directly in Hutch shop in Navyug Market, Ghaziabad. In first 2 phases retailers were being forced to increase the sale of WCC. In last phase focus was on customers. The common feedback, I received from retailers was WCC do not have demand. Retailer says-- “CUSTOMER DOESN'T ASK, SO WE DON'T KEEP THE STOCK” As I was told that out of 15000 retailers in NCR sales is from only 3000 retailers, because perhaps these retailers have only communication business, and no other side business. [...]

[...] Pre-Emption of Scarce Resources: The first entrants have the opportunity to acquire scarce resources when demand for them is still not too high and they are therefore cheaper. In some cases, they may be able to monopolies an important input factor. For instance, Minnetonka, a small US manufacturer of consumer goods, was able to protect Soft-soap, the first liquid soap, against competitors such as Procter and Gamble by buying up a full Year's supply of the small plastic pump required for the dispenser. [...]

[...] OBJECTIVE OF THE STUDY After the launch of World Calling Card in September 2006, WCC scheme was not that successful as was expected, so to find out the reason for this a research/survey was being conducted in Delhi/NCR region The project got to student out of the classroom and into the real world of companies/ competitors, markets, managers and customers. The project is get the student out of the passive mode of heavy lectures, hearing about other people last experience and into the active mode of theories for themselves in solving real problems in real and live companies. [...]

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