It all began around 1000 A.D. when Arab traders began to cultivate coffee beans in large plantations. They began to boil the beans creating a drink they called ‘qahwa' which translates to ‘that which prevents sleep'.
The Coffee Café industry is currently one of the biggest and fastest growing sectors in business. The industry consists of a mix of individual cafés, hotel cafés and retail café chains.
The main bulk of revenue is earned by small, individual cafés, run mostly by families and friends. It is a relatively unorganized sector. There are millions of such cafés around the world, and they provide customers with a homely, casual experience.
The bulk of these cafés are mainly in Europe, where every little town or village has local cafés, where people gather together for a conversation over coffee, or just to be alone with their thoughts.
These cafés have been the birthplace and sanctuary for various creative minds, revolutionaries and thinkers of our time. The most recent example is the author J.K. Rowling, who has written most of the Harry Potter series of books, sitting at her local café.
These cafés set themselves apart from retail chain cafés and hotel cafés because they provide customers with a homely, classic appeal, which cannot be emulated.
The vast popularity of these retail chains is shown in the rapid international growth of brands like Starbucks. Customers can do to any Starbucks across the world and know exactly what to expect.
[...] Q7) Please rate the following, according to your personal choice, for both Barista and Café Coffee Day: Questions Barista Café Coffee Day Taste and Quality of products: (1=Bad and Excellent) Coffee Prices: (1=Cheap and 5=Expensive) Coffee Questions Barista Café Coffee Day Delivery of products: *(1=very slow and quick) **(1=inconvenient and 5=very convenient) Order Time* Staff: (1=Bad and 5=Excellent) Behavior Questions Barista Café Coffee Day Ambience: (1=Bad and Excellent) Furniture & Décor Availability: (How often are the following products available) (1=Rarely and 5=Always) The coffee of your choice Your Comments: Questions Barista Café Coffee Day Value for money: (1=Bad and Excellent) Coffee Overall Service: (1=Bad and 5=Excellent) Products Which Coffee Shop do you prefer? [...]
[...] this indicates that although Café Coffee Day got better ratings of Taste & Quality, Barista managed a better overall rating. One common comment made by most of the sample was that Barista needs to improve its product variety, while Café Coffee Day needs to improve its packaging and presentation. People / 5 People are often called the most important part of a service sector organization. In the case of cafés, the people actually working at the café who directly interact with the customer influence the customer's perception of the café and the service they provide. [...]
[...] Overall 5 5 Overall both Barista and Café Coffee Day performed exceptionally, getting an overall rating of indicating that there isn't much difference between the two in the overall delivery of the product. Barista scored higher than Café Coffee Day in Order Process and Delivery Time, while Café Coffee Day scored higher in the Order Time and Delivery Process. It is significant to note, that although the convenience of Café Coffee Day's Delivery Process was rated higher than Barista's, Barista still managed to have a better Delivery Time rating. [...]
[...] USP of the Brand: Affordable Price Coffee Winner of Platinum, Gold, Silver and Bronze medals at the India Barista Championship 2002 Growth of Café Coffee Day outlets Marketing Mix Product Mix: Café Coffee Day: Product Width Coffees & Teas Refreshing Eatables Alternatives Hot Coffee Granitas Melting Moments Espresso Blood Orange Banana n' Walnut Cake Espresso Americano Cool Blue Banana Chocolate Macchiato Pineapple Crush Mousse Cappuchino Emerald Ice Banana Caramel pie Café Latte Ruby Surprise Chocolate Doughnut Chococinno Cookies Café Mocha Marble Cake Irish Coffee Pineapple Getaux Chocolate Cake International Coffee Smoothies Ice Creams Colombian Juan Valdez Mango Colada Vanilla Ethiopian Qahwah Strawberry Colada Chocolate Kenyan Safari Seasons Best Cold Coffee Cremosas Quick Bites Sweet Mint Litchi Samosa Cold Sparkle Ginger Spice Puff Brandied Banana Pina Colada Pizza Tropical Iceberg Croissant Iced Eskimo French Fries Kathi Roll Wraps Biryani Sandwiches Kulcha Burger Pasta Masala Sandwich Coffee Add-ons Cool Refreshers Honey Fruit Juices Flavored Syrups Mineral Water Red Eye Whipped Cream Scoop pf Ice cream Chocolate Sauce Teas Assam Tea Masala Chai Lemon Ice Tea Kashmiri Qahwah Apple n Cranberry ice tea Product Sources: Coffee Day's most unique aspect is that it grows the coffee it serves in its cafes. [...]
[...] The main focus of my project is on two nationally recognized retail café chains: Barista & Café Coffee Day : Growth of Café Industry in India Hot beverages have always been a part of the tradition of India, especially South India. Coffee took the first seat in South India when the traditional Brahmin classes brought down the beverage from the ruling British around the 1930s. During the early years the drink was confined only to traditional rich Brahmin families who served filter coffee in a ‘davra- tumbler'. [...]
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