A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want.
Thus, the size of the market depends on the number of people who exhibit the need or want, have resources that interest others, and are willing and able to offer these resources in exchange of what they want. Traditionally, a ‘Market' was the place where buyers and sellers who transact over a particular product or product class, hence the housing market, the clothing market etc.
Marketing is the process that facilitates the exchange of valuable products created and is offered to consumers so as to satisfy their needs, wants and demands.
The starting point of any marketing activity is the human needs and wants, we as human beings, need certain basic necessities like air, food, water, clothing and shelter. These need ensure our survival. Beyond these basic needs we aspire to have good education, some recreation, and would like to have certain services. Basic human needs exist in the biological condition of the human beings.
[...] A period of rapid market acceptance and substantial profit improvement. Stage III- Maturity This is the longest stage in the life of the product. I t is very challenging stage. As most of the products are at maturity stage, most of the marketing management addresses itself to the mature product. Stage IV- Decline Most of the products show decline in sales ultimately primarily because of a number of new products begin their own life cycle, and replace old products. Industry profile History Early Innovations Sam Runco has been an innovator in the large screen projection business since early 1970's, when his projectors first displayed the Runco name. [...]
[...] Conclusion: LCD projectors have entered the market few years ago and have become very popular among the consumers hence it has a negligible market share. LCD projectors are an excellent technology and a boon to various to various companies. LCD projectors will definitely have a good improvement in future. With the various types of interviews, observations and analysis during the course of the study a lot of problems from all the angles were identified. Compatible suggestions are given based on the information gathered during the study. [...]
[...] Marketers try to influence the demand by offering a suitable product at an affordable price and make it available to people who demand it. Products: Goods and services available in the market place are the means by which we satisfy our needs and wants. Product is a comprehensive term that includes both goods and services. Anything that satisfies needs and wants qualifies to become a product. Our demand for product has not much to do with acquisition, but with the benefits they offer. [...]
[...] GROWTH Substantial growth is predicted in the upcoming tears for LCD projectors, including business projectors, home projectors and projection systems for large-screen LCD projection televisions. By zeroing in on these three markets, projectors seek to extend its reach in the market for digital entertainment. Expansion in business projectors- Many small and medium sized businesses, schools, and other organizations still use outmoded overhead projectors. Replacement of these is expected to fuel annual unit volume growth of more than 20%for business projectors. [...]
[...] On the other hand, include those data which are collected for some earlier research work and are applicable or usable in the study surveyor has recently undertaken. The secondary data can be classified into Internal secondary data External secondary data Sampling Techniques: Sample tool: Exclusive questionnaire for dealers and corporates respectively. Sample size: The survey size consists of 10-12 dealers and 12-14 corporates of Bangalore city. Fieldwork: The interview schedule was carefully decided and constructed upon and revised in consultation with the company authorities and sales persons in order to collect appropriate data. [...]
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