Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that direct messages to target the public. Ads are a cost effective way to disseminate messages, whether to build brand preference for Coca-Cola or to educate people to avoid hard drugs. It brings buyers & sellers together & possesses utility in facilitating the exchange of property. The advertising industry is large and growing. In the United States alone in 2005, spending on advertising reached $144.32 billion, reported TNS Media Intelligence. The accounting firm's report projected that worldwide ad spending would exceed half-a-trillion dollars by 2010.
[...] REVIEW OF CLASSIC MODELS PERSONAL RELEVANCE OF MODEL REACH In the application of statistics to advertising and media analysis, reach is defined as the size of the audience who listen to, read, view or otherwise access a particular work in a given time period. Reach may be stated either as an absolute number, or as a fraction of a given population (for instance 'TV households' men' or 'those aged 25-35'). CASE STUDY PEPSI SLICE OUT PIECE OUT OF COMPETION HOW TO DEAL? [...]
[...] WHAT DO PEOPLE WANTS INFORMATION SUPPORT AND INFORMATION ATTITUDES FLOW OF AGENCY CLIENT AGENCY CREATIVE MEDIA PARTNER VARIOUS FORM OF ADVERTISING MOBILE BILBOARD ADVERTISING PRODUCT ADVERTISING PUBLIC SERVICE ADVERTISING IMPACT OF ADVERTISING Half the money I spend on advertising is wasted; the trouble is, I don't know which half." - John Wanamaker, father of modern advertising. THE GOLDEN OF ADVERTISING There are three goals of advertising. These goals are to: Inform, Persuade, and Remind. THE AIDA MODEL The model for creating any advertising or marketing communications message is the AIDA Model: get Attention, hold Interest, arouse Desire, and then obtain Action. [...]
[...] WHAT DO PEOPLE WANTS INFORMATION SUPPORT AND INFORMATION ATTITUDES FLOW OF AGENCY CLIENT AGENCY CREATIVE MEDIA PARTNER VARIOUS FORM OF ADVERTISING MOBILE BILBOARD ADVERTISING PRODUCT ADVERTISING PUBLIC SERVICE ADVERTISING IMPACT OF ADVERTISING Half the money I spend on advertising is wasted; the trouble is, I don't know which half." - John Wanamaker, father of modern advertising. THE GOLDEN OF ADVERTISING There are three goals of advertising. These goals are to: Inform, Persuade, and Remind. THE AIDA MODEL The model for creating any advertising or marketing communications message is the AIDA Model: get Attention, hold Interest, arouse Desire, and then obtain Action. [...]
[...] Indicative bibliography proposed by Oboulo.com http://en.wikipedia.org/wiki/Advertising http://www.advertisingworks.com/ http://www.medialit.org/reading_room/article50.html The mechanism of advertising WHAT DOES IT MEAN? It is used to create brand images & symbolic appeals for a company or product. Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that direct messages to target the public. Ads are a cost effective way to disseminate messages, whether to build brand preference for Coca-Cola or to educate people to avoid hard drugs. [...]
[...] WHAT DO PEOPLE WANTS INFORMATION SUPPORT AND INFORMATION ATTITUDES FLOW OF AGENCY CLIENT AGENCY CREATIVE MEDIA PARTNER VARIOUS FORM OF ADVERTISING MOBILE BILBOARD ADVERTISING PRODUCT ADVERTISING PUBLIC SERVICE ADVERTISING IMPACT OF ADVERTISING Half the money I spend on advertising is wasted; the trouble is, I don't know which half." - John Wanamaker, father of modern advertising. THE GOLDEN OF ADVERTISING There are three goals of advertising. These goals are to: Inform, Persuade, and Remind. THE AIDA MODEL The model for creating any advertising or marketing communications message is the AIDA Model: get Attention, hold Interest, arouse Desire, and then obtain Action. [...]
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